The Hardy Group

Director of Marketing

MATTEC Interiors

· Initiate Marketing and business development to lead expansion into the USA for MATTEC, Italian based manufacturer for retail, hospitality, residential and commercial projects and furnishings.
· Rebranded the company’s business vision and marketing presence to appeal to an American audience and continue to develop innovative, targeted marketing strategies.
· Manage global marketing and communications initiatives and partnerships.
· Spearhead and supervise all digital content creation and implementation.
· Collaborate as an integral member of a global leadership team to implement expansion of the business.
· Network to establish relationships with architects, interior designers, developers and owners to grow pipeline, generate leads and successfully secure opportunities to bid on projects.
· Prepare client presentations, formulate bids and lead project management process.
· Responsible for hiring and managing the project management team in the USA and collaborating with the project management/technical department in Italy to meet specific project requirements from bid to install to completion.
· Assumed responsibility to improve and maintain the financial and legal health of MATTEC in the USA.
· Served as the point person to proactively address the economic downturn during the pandemic by creating an action plan, reassessing expenses, revising the budget, applying for the PPP loan and re-evaluating personnel.

Director Of Business Development and Marketing

Independent

Work with select Real Estate Developers, Architecture Firms, Interior Designers, Hospitality companies offering:
Deep dive exercise into the branding of your company: who you are trying to attract, how your company is received and where you compare to your competitors

Strategic marketing plan creation: Set marketing goals, identify your target audience, determine a budget, develop specific marketing strategies & develop an implementation schedule

Brand/Rebrand your company to stand out in your industry: Ensure that your branding positions you effectively

Design/Redesign marketing materials to stand out in your industry: Ensure that your marketing materials are effective 

Develop business leads: Utilizing our existing network we will create relationships for your company and actively seek new opportunities

Public Relations & Social Media Management: We work with the top firms and can bring them onboard to meet your needs

Independent Marketing Branding & Business Development Consultant

DNA Strategic Consulting

· Developed, presented and executed short and long-term marketing and public relations campaign strategies for architecture, design, and luxury clients.
· Advised clients on overall branding and messaging, including the design and language on all print and digital content.
· Sought out opportunities and made connections for clients to further develop their business.
· Forged new relationships and strengthened existing relationships with the media and industry influencers.
· Oversaw and executed launch events, press previews and campaign openings.
· Actively pitched and prepped clients for speaking engagements.
· Directed training and development of junior team members.
· Wrote, edited and advised on client press materials, branding and content development.

Director

Bento Box LLC

Developed a collaborative cross-marketing approach with partners, media and community to maximize exposure, create awareness, gain media attention and attract clients.
· Planned, developed and implemented strategies, timelines and events for media relations, communications, public relations, social media and marketing for Bento Build.
· Sought opportunities, created action plans, managed budgets, measured and optimized results to increase recognition and ROI.
· Provided counsel and advice on the company brand. Created and implemented new brand guidelines, updated website, created company collateral and presentations.
· Developed, launched and promoted the Bento Build product lines. Identified proper market for Bento Build product and sales.
· Continuous analysis of Bento Build’s competitive environment and consumer trends.
· Attended industry related events to cultivate relationships, supported partners and maintained awareness of competitors.
· Managed Bento Build’s product designers, web designer and graphic designer.
· Oversaw sales teams to ensure budgets were met.
· Supported company’s sub brands; Bento Homes, Bento Living, Bento Club and Bento Marketplace, ecommerce website.

The New York Design Center

· Branded and marketed 200 Lex to optimize traffic, attract prospective tenants and increase sales.
· Redefined the image of 200 Lex in reaction to the ever-changing business environment.
· Assessed trends through relevant data analysis tools to continually develop marketing strategies and relationships, positioning 200 Lex in the forefront of design and the preferred luxury resource for the industry.
· Initiated, created and executed all 200 Lex events with a consistent goal to increase awareness, brand 200 Lex and its’ luxury showrooms, celebrate the interior design industry and raise funds for carefully selected organizations.
· Conceptualized and coordinated all event logistics, including production schedule, graphics, invites, mailing lists, budget, venue, audiovisual, catering, print materials, gift items and other event necessities.
· Managed, supervised and trained the New York Design Center marketing and events team.
· Created programs to educate the consumer on design and the value of hiring a designer.
· Solicited sponsors / partners for events and assembled benefit and steering committees.
· Spearheaded, created and implemented a social media campaign using Facebook, Twitter, Instagram, Pinterest, Website.
· Attended industry related events to cultivate relationships, support partners and maintain awareness of competitors.
· Worked with graphic design company and website host company to ensure the correct messaging through an extensive advertisement campaign and overall branding of 200 Lex, including: website updates, building signage, visual appeal, building directory and building publication.
· Assisted with editing and article selection for the building publication, ARRAY Magazine.

Director of Special Events/Marketing

Senior Marketing/Events Manager

Marketing/Events Manager

Marketing Coordinator

SONY Music

Wrote marketing plans and press releases for Legacy Recordings and SONY website.

Organized mailings to press outlets

Promoted new releases; Johnny Cash, Michael Jackson, Cheap Trick, Janis Joplin, Simon & Garfunkel, Laura Nyro, Lyfe, Earth, Wind & Fire and more. 

Assisted with planning and running “The Isley Brothers; Taken To The Next Phase (Reconstructions)” album release party.

Public Relations Intern

Leah S. Blank, born and raised in Manhattan has worked alongside some of the biggest names in real estate, architecture, interior design, product design, media and luxury. From developers to architects to designers globally, Leah uses her trademark skills of networking, creativity and flexibility to produce strategic marketing plans and generate invaluable connections.

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