Fraudio

Fraudio’s mission is to connect all companies that touch payments to a centralized AI super-brain that detects and fights fraud in real-time, creating unrivaled value.

●	Market Expansion: Leading LATAM market expansion through meticulous research, product adaptation, pricing refinement, and strategic initiatives, driving brand recognition and growth in eight countries.

●	Strategic Planning and Execution: Acts as the primary LATAM liaison to the company's C-suite, delivering quarterly reports on revenue growth, competitive analysis, regulatory compliance, customer acquisition and retention, and key account performance.

●	Partnership Program: Established strategic alliances with top fraud consultants, payment orchestrators, payment processors, and fintech solutions in priority LATAM markets.

●	Recruitment: Positioned as a key driver in the optimization of Fraudio's global sales and marketing functions, defining pivotal roles and actively engaging in the recruitment process to secure top-tier talent, including the Chief Commercial Officer.

Growth and Expansion Manager for LATAM

●	New market penetration: Identified and capitalized on substantial growth opportunities in Europe and LATAM region.

●	Strategic Client Acquisition: Closed first deal within three months of managing the buyer process, and expanded Fraudio’s portfolio with the addition of the first Payfac, and PSP

●	Business Development: Initiated and managed the full sales cycle for the clients and partners in the LATAM region. 

●	Pipeline Management: Drove innovation in sales processes by integrating AI and automation tools, resulting in a doubling of scheduled outbound sales meetings.

●	Product Demonstration: Played a pivotal role in Fraudio’s product suite dashboard, represented Fraudio at key payment industry events such as Money 2020 and MPE, and conducted custom-tailored product demonstrations weekly, strategically addressing the unique needs of each client.

Global Business Development Manager (Founding team)

Bridge To Health USA

● Successfully applied the concept to a USA based non-profit, Bridge to Health Medical and Dental, leading a team of 8 marketing professionals and driving growth in donations by 500% within two months.

Marketing Director

Consulting firm specializing in developing quality social impact programs for the private and public sectors. 

●	Business plan development: I developed a business plan for a start-up in an emerging sector which seeks to involve civil society groups in all aspects of programming.

●	Unique value proposition: I developed the UVP for a specific Ideal Customer Profile for the company through detailed competitor research, analysis of in-house competencies, and sourcing additional skill sets for grant proposals.

●	Pipeline: As part of the market research, I created a comprehensive database of  qualified partners, clients and investors 

●	Managing diverse profiles: I regularly worked with technical experts (United Nations officers, IT specialists, financiers, academic researchers). This required some technical knowledge in all areas to be able to transfer information consistently between stakeholders, as well as the ability to adapt tone and communication style accordingly.

Sales and Partnerships Manager (Advisor)

Marketing Alliance

A network of specialized marketing professionals supporting non-profit social impact programs.

● Execution and Exponential Growth: Successfully launched an MVP within 2 months, applying the concept to Bridge to Health Medical and Dental, a USA-based non-profit. As the leader of an eight-member marketing team, drove an unprecedented 500% growth in donations within a remarkable two-month period.

● Partnership Program Development: Orchestrated and implemented a strategic partnership program, assembling a network of over 100 elite marketers dedicated to bolstering the efforts of various NGOs and enhancing the impact through collaborative endeavors.

● Nonprofit Marketing Strategy: Conceived and spearheaded the development of a transformative marketing strategy to revolutionize the non-profit sector.

● Payment Consulting: Enabled NGOs with cutting-edge payment ecosystems across diverse channels, boosting operational efficiency and maximizing fundraising potential. Designed and implemented solutions for recurring donations, seamless e-commerce integration, ACH transfers, and user-friendly interfaces, driving significant growth in funds.

Founder - CEO

Zona Autoparts

●Market Research: Under my supervision, my team analyzed trends in the market, including customer purchase channels, to readjust our core business to suit the needs and preferences of the customer. We also transitioned from a physical to digital store within 5 months (resulting in 60% increase in sales).

●	Product Expansion: I led the expansion of the product portfolio and took new acquisitions to market, creating a triage of product lines which included premium, mid and economic purchase options. This greatly expanded the customer base and we saw an increase in sales across all areas. 

●	Brand Awareness: I coordinated product sampling campaigns to create brand awareness and boost customer engagement, resulting in greater public understanding of our brand and a downward brand extension (from luxury to all-inclusive). Consequently, we were able to penetrate new markets without compromising quality. We achieved an 80% increase in online traffic. 

●	New Partnerships: In one year, I established major partnerships with market leaders (NAPA, Pep Boys, Nisshinbo, Bosch, Nikomoto) via cold calls and attending networking events regionally (Latin Autopart Expo, Panama).

●	Referral Marketing: We nearly doubled our clientele via a customer referral program.

Co-Owner

Twona

We work with local and global customers in Marketing, Consumer Goods, and Labelling to make their Artwork Process bulletproof. 

●	Lead generation: I sourced customers from new markets previously not explored by the company and actively maintained a pipeline of 200 leads. Techniques used: email marketing (average 35% open rate and 15% click rate), LinkedIn Marketing (LinkedIn Lead Generation Forms), created snap videos for different market segments, online networking.

●	Lead qualification: I was able to quickly verify and align product features to customer needs. Techniques used: lead scoring resulting in time optimization, cold calling (average 40 calls per day, 30% engagement), follow-up (maintaining long-term customer relationships).

●	Product demos: I personalized customer webinars to tailor the software to the client adding significant perceived value (15-20 demos per month); I consulted clients on the product features that were most relevant and useful for their business model (including up-selling / cross-selling IT products/services).

●	Identifying new markets: I researched new customer and product bases and penetrated new markets (in diverse regions: South America, Spain, United States, England and Asia-Pacific);  I personally sought out and built relationship major company such as Mondelēz International, General Mills, Pissa Corps, Bayer AG, Uriach Group, Sanofi, Aldi Spain.

●	Product launches: I designed integrated marketing strategies (social media and email) and ran campaigns for new and modified Twona products to existing clients (new departments) and previously qualified leads with less budgets (small companies and individuals).

●	Customer Service: Following a successful closure, I was the point of contact for 15 key accounts which included on-going customer care.

International Business Development Lead

Speedmaster

This consultancy project aimed to examine the major motives that have a positive effect on consumer’s attitudes toward classic cars. Indeed, the objectives were to help collector-car companies to improve traditional marketing channels by gaining insight into consumers’ primary motives to purchase a classic car. 

●	Market Research: I designed a research strategy to determine the intrinsic and extrinsic customer motivations resulting in purchasing. Via the campaign, we gained new insights into our customer base and we were able dramatically to increase our brand awareness within a niche market.

●	Sponsorship: Based on new market insights, I learned that customers would feel more closely aligned with our brand if we were active in the industry and supported local events. We launched a sponsorship program in Leeds and Huddersfield which gave us access to an elite client group and improved our brand position. 

●	Marketing campaigns: Given the age bracket of our customer base, we realized that email marketing was the most effective. I designed and executed several email campaigns, resulting in engagement with new investors and elite customers. We greatly expanded our product base and gained 60% new subscribers to the newsletter.

●	Networking: I represented the company at auctions and high-profile events (Formula 1 races). During my time with the company, we became known as one of the top suppliers in the UK.

●	Budget management: I worked together with the CEO to determine the expenditure of the annual marketing budget (£250,000).

●	Compiled and analyzed statistical primary data using modern and traditional methods (Questionnaire Method, Focus Group Interview Method) to examine how positives consumer attitudes toward classic cars can affect the consumers’ purchase intention.

● 	Perform a valid and reliable market research SWOT analysis

●	Interpreted data, formulated reports, and made recommendations in terms of promotion, pricing, and place

Market Research Manager

Smart Circle International

Smart Circle provides sales and marketing strategies for both business model B2B and B2C Fortune 500 companies, nationally recognized brands and regional and local businesses. 

•	Managerial: I managed a team of 10 people where I developed sales scripts and mentored the team in sales techniques (B2B and B2C) for Fortune 500 companies, nationally recognized brands, and regional and local businesses

•	Direct Marketing: I designed sampling campaigns for new products for the health and automobile industries, resulting in greater awareness of customer desires and an overall better product after adjustments based on customer feedback. 

•	Partnerships: I worked with major partners (Walmart, Dolphin Mall USA, Sam’s Club USA) to boost customer interest in products and increase store traffic.  

•	Promotional campaigns: I led in-store promotional campaigns resulting in increased brand awareness and strengthening the partnership with the major retails 

Achieved U.S salesman of the month for the creation and supervision of a new sales and product marketing campaign.

Marketing Campaign Consultant

Hannibal-LaGrange University

•	Organized Sporting Events (Soccer, Baseball, and Volleyball)
•	Communicated and delegate workers’ responsibilities
•	Directed, optimized and coordinated a full order cycle
•	Resolved any arising problems or complaints
•	Setting, communicating and maintaining timelines and priorities on every project
•	Ensured health, safety and insurance regulations are followed

Manager of logistics for Outdoor Games

La moda Jecmeml

•	Team Member in formulating a plan of expansion for a new product
•	Created a new system to help identify a new target market
•	Analyzed the current marketing plan used by the company and sought ways of new opportunities for additional sales

Assistant to Marketing Director

Experienced sales and business strategy professional in the payments industry, with a blended background in finance, advertising, and marketing. Currently leading the LATAM expansion of Fraudio, an Amsterdam-based payments fraud solution. Passionate about building networks, penetrating new markets, and maximizing customer lifetime value.

Key skills
●	High cultural competence: Experience in markets across Europe, the USA and LATAM, working in diverse teams.
●	Agile: Taking an entrepreneurial mindset, I’m quick to assess potential barriers and adjust accordingly.
●	Dedicated: As an ex-athlete, I know the importance of hard-work, dedication, and commitment. I align my personal professional goals with those of the team.
●	Strategic: A systems-thinker, able to understand a company and its vision as a whole and consider all elements in decision-making.

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