Leanne Calderwood, LinkedIn and Personal Branding Services

I help professionals find their voice and develop their personal brand through my blog posts, downloadable resources, videos, digital courses and consulting.  I have a huge soft spot for fellow introverts and helping them step into their spotlight!

⭐LinkedIn Training - Helping professionals optimize their LinkedIn journey through my on-demand digital course, The In-fluence Circle, that guides them through the 3-Step Framework proven to attract more leads and opportunities to their business and brand.  
⭐Personal Branding Training - Using my Personal Branding 5 Dimension Framework, I guide professionals through the 5 Key Decisions required to create a consistent and cohesive Personal Brand.  Information about my on-demand digital course, Brand Plan Academy, can be found at www.leannecalderwood.com/brand

Trainer and Course Creator 

Elevating conference attendee objectives and outcomes through keynote and breakout sessions around:
🎤Personal Branding
🎤LinkedIn
🎤B2B Partnerships
🎤Social Selling
🎤Content Creation
🎤Introverts and Inclusion in Meetings and Events
🎤ChatGPT
...and others.....

Professional Speaker 

Helping small B2B teams with their LinkedIn Profiles and strategies.  
⭐Includes three 1-hour workshops that focus on LinkedIn Profile tips, content ideas and how to use some of LinkedIn's features to level up your inbound marketing strategy. 
⭐Personalized profile review, looking at your profile through the lens of your ideal client
⭐Creating an aligned strategy with the team's LinkedIn Company Page and how to cross-share content

LinkedIn for Small Teams Trainer

⭐Helping conference attendees with their LinkedIn Profiles through personal one-on-one consultations at tradeshows and conferences.

LinkedIn Corner Activation for Tradeshows and Conferences

⭐Helping hotel and destination sales teams connect better with meeting planners through various training courses.  Modules include Prospecting Methods, Tradeshow Sales Success, Proposal Success, Sales Training for New Hotel Sales Managers, LinkedIn for the Meetings Industry, Content Creation 101 and more!

Sales Training for Hospitality - Helping Partners Connect Better with Meeting Planners

ConferenceDirect

I help meeting planners save time and money by researching and negotiating contracts with hotels and destinations that are a good fit for their meetings and conferences.

⭐Empower meeting planners with blog posts, videos and resources that can be found at www.conferencesource.net
⭐ Perform best-in-class negotiation skills to help clients mitigate their contracting risks and costs
⭐Implement exceptional client-care resources to help planners with critical tasks associated with their event after the contract is signed
⭐Help clients map out a strategy for their conference calendar using vast knowledge of the Canadian hotel and destination market
⭐Assist other ConferenceDirect associates with social media training and LinkedIn best practices to help them grow their respective businesses

Vice President, Global Accounts

⭐Helping connect meeting planner clients to resources through our LinkedIn group, weekly newsletter, and monthly client-care emails

Social Media Manager and Content Creator

Thought Leadership Branding Club on CH

⭐Provide admin support to the Clubhouse Club of 15,000+ followers and growing
⭐Manage website calendar and support mods with calendar updates
⭐Regular moderator of rooms focusing on LinkedIn, Mindset and Personal Branding

Moderator Support and Club Admin

HelmsBriscoe

⭐ Provided site selection, contract negotiation, risk mitigation, and meeting planning advice to Canadian corporate and association planner clients.  
⭐ Delivered exceptional client-care resources to clients to help with critical tasks associated with their event after the contract is signed
⭐ Performed best in class negotiation skills to help clients mitigate their contracting risks and costs
⭐Helped clients map out a strategy for their conference calendar using vast knowledge of the Canadian hotel and destination market

Senior Director, Global Accounts

Four Seasons Events

⭐ Independant meeting and event planner for Calgary corporations

President

EnCana

⭐Helped connect EnCana's employees with best practices through knowledge sharing forums, conferences and seminars for 40-200 people
⭐Helped organize an internal forum for over 1000 employees who came together to share best practices through presentations and poster boards.

Meeting and Event Planner

CACEE / ACSEE

⭐Coordinated and provided ongoing support for CACEE's Western Canadian membership 
⭐Coordinated conferences that helped connect campus recruiters with organizations that hire new graduations through CACEE's western Canadian and national conferences

Regional Manager

LinkedIn and Personal Branding for Introverts🌟Create Impact, Not Noise🌟The #LinkedInLady in the Meetings Industry🌟Speaking at #IMEX23

Have you bought into these personal branding myths?
❌“𝘔𝘺 𝘰𝘳𝘨𝘢𝘯𝘪𝘻𝘢𝘵𝘪𝘰𝘯 𝘥𝘰𝘦𝘴 𝘮𝘺 𝘣𝘳𝘢𝘯𝘥 𝘵𝘢𝘭𝘬𝘪𝘯𝘨 𝘧𝘰𝘳 𝘮𝘦, 𝘐 𝘥𝘰𝘯’𝘵 𝘯𝘦𝘦𝘥 𝘵𝘰 𝘥𝘰 𝘪𝘵!”
❌“𝘔𝘺 𝘸𝘰𝘳𝘬 𝘴𝘩𝘰𝘶𝘭𝘥 𝘴𝘱𝘦𝘢𝘬 𝘧𝘰𝘳 𝘪𝘵𝘴𝘦𝘭𝘧, 𝘐 𝘥𝘰𝘯’𝘵 𝘯𝘦𝘦𝘥 𝘵𝘰 𝘣𝘶𝘪𝘭𝘥 𝘢 𝘣𝘳𝘢𝘯𝘥.”
❌“𝘛𝘩𝘦𝘳𝘦’𝘴 𝘯𝘰 𝘳𝘦𝘢𝘭 𝘙𝘖𝘐 𝘪𝘯 𝘩𝘢𝘷𝘪𝘯𝘨 𝘢 𝘱𝘦𝘳𝘴𝘰𝘯𝘢𝘭 𝘣𝘳𝘢𝘯𝘥.”

Or for my introverted friends….. “𝑰’𝒎 𝒕𝒐𝒐 𝒒𝒖𝒊𝒆𝒕 𝒕𝒐 𝒉𝒂𝒗𝒆 𝒂 𝒗𝒐𝒊𝒄𝒆."

𝐅𝐨𝐥𝐤𝐬, 𝐢𝐭𝐬 𝐚𝐥𝐥 𝐫𝐮𝐛𝐛𝐢𝐬𝐡.

Believing that anyone else will be your biggest hype person is like waiting for your kids to make you breakfast - sure, it might happen but you may starve waiting for it.🙄

😃𝐘𝐨𝐮 𝐡𝐚𝐯𝐞 𝐭𝐡𝐞 𝐩𝐨𝐰𝐞𝐫, 𝐚𝐧𝐝 𝐭𝐡𝐞 𝐩𝐞𝐫𝐦𝐢𝐬𝐬𝐢𝐨𝐧, 𝐭𝐨 𝐜𝐫𝐞𝐚𝐭𝐞 𝐲𝐨𝐮𝐫 𝐨𝐰𝐧 𝐩𝐞𝐫𝐬𝐨𝐧𝐚𝐥 𝐛𝐫𝐚𝐧𝐝 𝐚𝐧𝐝 𝐬𝐭𝐚𝐫𝐭 𝐭𝐨 𝐢𝐦𝐩𝐚𝐜𝐭 𝐚𝐧𝐝 𝐢𝐧𝐟𝐥𝐮𝐞𝐧𝐜𝐞 𝐲𝐨𝐮𝐫 𝐜𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲 𝐭𝐨 𝐛𝐮𝐲 𝐟𝐫𝐨𝐦 𝐲𝐨𝐮, 𝐫𝐞𝐟𝐞𝐫 𝐲𝐨𝐮 𝐨𝐫 𝐰𝐨𝐫𝐤 𝐟𝐨𝐫 𝐲𝐨𝐮.  😃

Becoming my own brand allowed me to build a consistent thriving entrepreneurial business without the hard-sell traditional sales methods.  It attracted opportunities  I never thought possible, and (truth) helped me love my career more than I thought I ever could.

Listen, if a polite, silver-haired, introverted, Canadian woman can do it, so can you.

If you’re ready to take your career to the next level, let’s chat about how we can make a branding plan that cuts through the clutter!

🥰𝐇𝐞𝐫𝐞’𝐬 𝐰𝐡𝐨 𝐈 𝐥𝐨𝐯𝐞 𝐭𝐨 𝐡𝐞𝐥𝐩 

😀CORPORATE YES-PEOPLE - The best organizations know that allowing their people to use their brand to impact their customers is the way to go!  Are you ready to become a more valued member of your team?

😀AMBITIOUS SMALL TEAMS - You’re ready to blow the roof off your revenue goals this year as a team and as individuals. Let’s create some alignment and a powerful 1-2 punch to impact your audience.

😀INTROVERTS -  You have strengths and skills that deeply resonate with your audience and you can create career momentum without dancing on the tabletops.  Create impact, not noise.

🍎FREE STUFF over at www.leannecalderwood.com/resources
✔️LinkedIn Reboot Guide
✔️Personal Branding Strengths Quiz
✔️Beyond the Basics - Content Creation Ideas

🍎Branding and LinkedIn Tips - www.leannecalderwood.com 🍎

Honored to be recognized as a #2023WomenToWatch, and welcomed into The Canadian Meetings & Events Industry Hall of Fame in 2023 

Ready to level up your game? ➡️  leanne@leannecalderwood.com

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Leanne Calderwood, CMP

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