Equitable Food Initiative

EFI works with growers and retailers to create a transparent supply chain, a safer food system and healthier work environments. Our skill-building and workforce development program improves communication and drives efficiencies across the fresh produce industry.
• Develop and implement EFI’s communication strategy across key audiences through trade media and industry relations, website and social channels, industry events and promotional materials. Secure customer testimonials and develop thought leadership, transforming EFI’s brand from a negative position to that of a positive industry innovator. 
• Partner with certified growers to support their marketing strategies to retail buyers and consumers. 
• Manage EFI's brand strategy including positioning, messaging and visual graphics across EFI operations. Provide tools, templates, messaging and training to ensure internal stakeholders reflect a cohesive brand. Managed a strategic brand initiative and implementation in 2017 followed by several brand and messaging updates to support the growing and diversifying organization. 
• Serve on the Organizational Development Committee to assess employee engagement and identify areas for improvement. Manage internal staff communication. Led process to create and regularly benchmark to"The Culture to Which EFI Aspires." 
• Handle creative process for impact and annual reports, newsletters, videos, website and sales materials.
• Develop crisis communications plan and hold trainings for board members, staff and executives from certified farms. Respond to and assist partners with a variety of crises.

Director of Marketing & Communications

Dairy Council of California

Dairy Council of California serves as the dairy industry's contribution to community health by providing free nutrition education resources. 

As Director of Marketing Communications:
• Served on management team, crafting and guiding organizational strategic plan, managing Board and industry communications, directing issues management. 
• Developed and lead overarching marketing strategy for the organization, including developing marketing plans, organizational metrics, priority audiences and creative campaigns. 
• Led strategic branding initiative including brand audit research and development of brand positioning, values, attributes, key messages, messaging matrix and new visual guidelines. 
• Served as brand manager across units to ensure adoption of new brand and consistent use of messages and graphic components. 
• Developed and implement social media strategy and web strategies, including leading a team to create a vision and strategy for a new website. 
• Directed media communications staff and social media team to ensure efforts support organizational strategies.

Director of Marketing Communications

Crocker Art Museum

• Developed and implemented marketing strategy for an established cultural institution to increase national and local visibility and ensure a successful $100M expansion in 2010. 
• Responsible for museum’s external communication including: media relations; member- and visitor-based communication and publications; promotional materials and offers; website and web technologies; email and social media strategy; advertising buy and design; and graphic 
standards. 
• Managed up to six direct reports, including marketing team, museum store operations, front desk and reception staff. 
• Managed strategic branding and public relations firms to leverage increased attention on the museum with the opening of its expansion. Coordinate national media relations efforts.
• Created and leveraged promotional and partnership opportunities to increase awareness of museum. 
• Directed advertising agency on traditional and nontraditional efforts to reach the marketplace. 
• Served on the Senior Management Team and acted as spokesperson and community representative. 
• Oversaw activities of the Board of Directors Outreach & Advocacy Committee, which educated public officials about the expansion project and secured government funds for 
the capital campaign. 
• Secured corporate and media sponsorships and ensured proper recognition in publications.

• Exceptional, proven professional with two decades of marketing and communication experience.
• Passionate about mission-driven programs, education and lifelong learning.
• Excels at strategic planning, outreach, marketing, media relations, internal communication and managing organizational change. 
• Skilled at leveraging creativity and partnership into superior results.

Specialties: Strategic branding, internal communications,  media relations, marketing, thought leadership, change management, employee engagement, nonprofits, museums, education, biotechnology, software, travel and tourism.

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