Irina Leca's Linkedin Analytics

As a seasoned marketing leader and serial entrepreneur with a successful exit to Fitbit, I have honed my expertise in maximizing business growth and driving product innovation over 15+ years. My career spans tech giants like Google and Fitbit, as well as impactful startups like Vector Watch. I have led marketing initiatives across North America, South Africa, the Middle East, Central & Eastern Europe, and Portugal. Current Role: Marketing Executive Leader for Tech Startups at Unicorn Bytes In my current role at Unicorn Bytes, I empower tech founders by: • Strategic Marketing Leadership: Crafting data-driven marketing strategies to enhance brand visibility and ROI. This involves analyzing market trends and understanding consumer behavior to create marketing plans that align with business objectives. • Growth and Performance Marketing: Utilizing techniques like Google Ads to maximize campaign effectiveness and accelerate customer acquisition. I optimize ad spend, target the right audience segments, and monitor campaign performance to ensure high conversion rates. • Go-to-Market Strategy: Guiding startups from product development to market launch, ensuring successful entry and growth. I collaborate with product teams to ensure market needs are met and that products are positioned correctly. • Hands-On Digital Advertising & Campaign Implementation: Managing and executing digital advertising campaigns across platforms, optimizing for performance, and delivering measurable results. I work with Google Ads, Facebook Ads, and LinkedIn Ads to create and manage campaigns that drive traffic and generate leads. • Cross-functional Collaboration: Working closely with product, sales, and engineering teams to align marketing initiatives with business goals. Leveraging my background at Google and Fitbit, I bring a wealth of knowledge and proven success to every project. My commitment is to drive impactful results that propel startups towards growth milestones. By combining strategic vision with hands-on implementation, I help startups navigate the complexities of modern marketing. Whether you are a startup looking to scale, an investor seeking ventures, or an entrepreneur interested in collaboration, let's connect to explore how we can achieve your marketing goals together. Reach out to discuss how we can drive your startup to success!