Wayne Leeloy's Linkedin Analytics

Curious, savvy, self-motivated and multi-faceted marketing strategist on a 20-year journey to the intersection of Brands, Entertainment and Technology. Ardent believer in building deep, meaningful relationships, keeping a pulse on culture and innovation, advocating for a “Fan-First” approach to marketing and partnerships via the unwavering power of entertainment and leveraging proven Direct to Fan strategies and digital channels to find, market and sell. 15+ years pushing the envelope in “Music City”; helping the touring industry leverage ticketing databases to bundle and sell w tickets, developing, executing and educating the industry on innovative Direct to Fan marketing and commerce initiatives, developing artists and supporting mainstream acts online and helping brands like Ram Trucks, Gibson Guitar, YETI, American Cancer Society, Acura, White Claw, PAX and many more navigate the worlds of music and entertainment; offering music + marketing strategy, world-class client service, digital marketing and new business pursuits for a broad selection of clients in the automotive, lifestyle, cannabis, spirits and cause marketing space. Well-versed in brand, creative and marketing strategy, experiential and content development with a prolific focus on creative storytelling for long, short-form and branded content, designing and producing events and navigating complex rights ownership and multiple-party agreements to ensure all copyright owners are compensated and valued. Known as an innovative, creative problem solver with a keen ability to develop meaningful campaigns that balance important priorities for clients, brands and platforms which garner eyeballs, impressions and engagement at scale. Masterful ability to build and maintain long-lasting and fruitful relationships across an array of roles, industries and demanding personalities. Considered a thought-leader with published content on Grammy.com, Forbes and other relevant music and marketing industry platforms. Successful track record of developing curriculum and moderating thought-provoking conversations focused on brands, music, technology and culture. On fire for what comes next...