Lee Moskowitz 🌈

Raptor Technologies, LLC

SmartPass was acquired by Raptor in December 2024

Director of Growth Marketing

SmartPass

Leading all growth marketing and demand generation initiatives. Marketing Strategy, Paid Media, Content Marketing, SEO, GTM.

Lee2B

Join Lee for fun conversations with the brightest and funniest minds in B2B and beyond. Lee2B is meant to feel like you're pulling up a chair to eavesdrop on your group of friends - if your friends happen to be B2B marketers, salespeople, and founders who don’t hold back.

Whether you're a seasoned pro or just dipping your toes into the B2B waters, "Lee2B" is your go-to source for knowledge, inspiration, and a whole lot of sass.

Podcast Host

SetSail

Led, executed, and managed all digital marketing strategies and activities for SetSail, including SEO, social, paid media, demand generation,  email marketing, website build out, influencer campaigns, and community building

Generated 2.5x growth in the number of enterprise meetings set in H1 2023 through cross-channel campaigns and demand generation efforts

Increased Domain Rating (DR) from 30 to 57 and increased overall web traffic 25% QoQ  through SEO, blogging, website expansion, and backlink building, securing placements in HubSpot, Wordpress, Monday.com, and more

Grew social media presence, increased company LinkedIn followers from ~3k to 6k, and achieved 3x engagement

Managed HubSpot for marketing, integration with SFDC. Implemented lead and account scoring models, lead routing processes, and other marketing operations initiatives.

Antenna

-Develop strategy and oversee the execution of integrated marketing campaigns that include content marketing, SEM, social media, SEO, HubSpot, email marketing, and marketing automation
-Lead paid media and martech teams across the agency, providing direction, training, and mentorship
-Built HubSpot division, establishing agency as a Platinum-Tiered HubSpot Partner, rising from non-tiered status
-Manage, implement, execute, strategize, and consult on all aspects of HubSpot, helping clients achieve goals and leverage HubSpot as a full-service inbound marketing platform
-Launch and optimize cross-channel advertising campaigns, providing strategy and directly managing campaigns on Google Ads, LinkedIn Ads, and Facebook ads
-Lead client calls, manage deadlines, delegate tasks, providing strategy, direction, and account management

Senior Director of Growth Marketing

Director of Inbound Marketing

Marketing Automation & Operations Specialist

IMG Digital Inc - Digital Marketing Agency (formery InspiriaMedia)

IMG Digital was formerly InspiriaMedia Group / Inspiria Outdoor

•Develop strategies for inbound marketing campaigns and manage their execution
•Develop strategies and execute paid campaigns on platforms including Google Adwords and Facebook
•Manage HubSpot portals and lead the execution on all features including list segmentation, marketing automation workflows, landing pages, CRM, etc.
•Manage the execution of website launches

Head Of Marketing Operations

•Collaborate as a member of the marketing team to develop marketing strategy and implement digital & inbound marketing campaigns.

•Set up and manage PPC campaigns on Google Adwords, Facebook, and LinkedIn for agency and all clients.  Conduct keyword research, competitive research, search terms report analysis/ negative keywords, campaign development & optimization, ad copywriting, and conversion tracking.

•Analyze and track KPIs, including clicks, CTR, CPC, impressions, impression share, utilizing data to look for opportunities and make strategic recommendations.

•Manage the design, build and execution of marketing automation processes to nurture leads, improve operations & account management, and to optimize sales efficiency using Hubspot.

•Execute DNS changes to launch websites and manage email servers

Marketing Analyst + Inbound Marketing Specialist

•Utilize HubSpot for email marketing, marketing automation, landing pages and forms for internal and client marketing communications to effectively target and nurture prospects and leads
•Analyze and track lead and revenue data using excel to present to management team
•Assist in developing and executing marketing operations to establish and maintain processes that drive company efficiency, as well as to manage aspects of marketing communications.

Marketing Associate

ZWILLING J.A. HENCKELS

• Demonstrated strong attention to detail by proof reading product packages for accuracy
• Conducted competitive analysis market research and outlined findings to Product Managers for pricing strategy
• Calculated and updated product price lists

Marketing Intern

InspiriaMedia Corp.

•	Worked with management team on internal marketing to brand the agency to its NY Metro target market.
•	Built workflows to nurture and convert prospects and leads into customers.
•	Obtained certification in Hubspot software for use in  marketing automation, calls-to-action, and analytics.
•	Created email campaigns utilizing personalization features and marketing automation to attract and target clients based on the unique interests of each recipient.

Primary Wave Media

Primary Wave Media is a leading integrated marketing, licensing and media company that develops industry-defining, IP-based branding assets and campaigns designed for B2C companies in highly competitive, high-growth industry segments. Primary Wave Media provides unique, custom business-building marketing solutions, through the use of vanity phone numbers, to increase customer engagement and brand recognition on both a national and regional level for new and established brands

• Developed, researched and built networks in healthcare, legal, and financial industries for ongoing sales campaigns. 
• Targeted and contacted prospective clients through strategic eMarketing, social media campaigns, and sales outreach. 
• Performed outbound calls to potential clients, delivered sales pitch, and gathered lead details.
• Wrote a wide range of informative articles that were published across numerous company websites.

Sales and Marketing Associate

Growth Marketing Director Seeking New Roles | LGBTQ+ Advocate 🏳️‍🌈 | HubSpot, Paid Media, Marketing Strategy, SEO, Content

Hey, thanks for checking my profile! 

I'm a data-informed growth marketing expert specializing in demand generation, brand awareness, paid media, and social media.

Disclaimer than many of my posts are satire, jokes, or memes.

I've helped a wide range of organization, from SMBs to Fortune 500s to innovative startups.

I'm passionate about B2B & SaaS marketing, EdTech, CRM & data hygiene, paid media, content strategy, RevOps, and inbound marketing. Experienced in growth marketing and digital marketing strategy, management & execution.

Skilled in HubSpot, Google Ads, Facebook Advertising, Instagram Advertising, LinkedIn Advertising, Inbound Marketing, Marketing Automation, Email Marketing and CRM management.

Passionate about sustainability, LGBTQ rights, equality, mental health advocacy, animal rights, and diversity.

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