Blog & Newsletter from founder & CEO around business & leadership. Lessons learnt scaling MarGen Group into a global conglomerate. 

Coming up shortly is my chat with Oliver Duffy-Lee

This includes:

➡ Transitioning from lead generation to thought leadership requires curiosity, tenacity, and articulation.

➡ Comprehensive positioning is crucial for building a unique brand story and differentiation.

➡ Thought leadership involves personal branding, network building, and high-quality content.

➡ Thought leadership is effective in building trust in B2B industries. 

➡ Building under one brand is recommended to avoid confusion and demonstrate focus.

➡ Exceptional client service and retention are crucial for agency success.

➡ Implementing a waitlist can help agencies focus on delivering quality work and learning from clients.

➡ Strategic marketing in different quarters of the year can yield better results.

➡ Agencies should prepare for the impact of AI and focus on selling their strategy and creativity.

➡ Transitioning to a consultancy-based model may be necessary for agencies to thrive.

➡ The UK marketing market faces challenges in terms of salaries and perception compared to the US market.

🖱 attending 

https://lnkd.in/eM_auEZg

Leeroy Powell

➡ Award-winning Growth Partner Sharing Strategies & Actionable Content To 10X Revenue ➡ Building A Business Growth newsletter to 100K subscribers (@LeeroyDotUK) ➡ Demand, Strategy & Leadership

Oliver Duffy-Lee and I chat about business, marketing and thought leadership. 

Join us next Monday to hear our thoughts.

#thoughtleadership #business #b2b #clientretention #ai

Madison Turner, Nick Hanwell and 13 other attendees

Leeroy Presents... 008 Oliver Duffy-Lee (Authority Agency)

Communicating Your Vision: A Game-Changer in Business Growth

Since growing businesses, one thing that stands out as a compelling use of social channels is using it to communicate consistently your vision.

By embedding that vision throughout your channels, potential clients see what you are about and touch on the 7 points of awareness.

🌟 Here's how I ensure our vision is communicated consistently:

➡️ Embedding the Vision in Company Culture:

This is the heartbeat of our business which guides every team member's actions and decisions.

Your customers see this from an external standpoint and (if done right) want to investigate more

➡️ Using Multichannel Communication:

Our vision is always at the forefront, Whether through webinars, social media, or direct interactions.

The more angles you tackle, the more leads come through the door.

I see so many businesses missing out on a lot of potential by having no clear plan on their social feeds and authority measures such as webinars.

It's low-hanging fruit that catapults you ahead of the competition.

➡️ Making the Vision Tangible:

We set clear, actionable goals aligned with our vision, ensuring everyone knows our direction.

We also keep teams small and tight so that we do not get sucked into the Pareto principle of efficiency.

The bigger a company gets, the more inefficient it becomes and delves into politics more than solutions.

Keeping your teams small, with a direct purpose, ensures maximum productivity and accountability throughout,

➡️ Reinforcing Regularly:

But don't bombard the crap out of them with irrelevant sh!te.

Regular check-ins, team meetings, and updates keep our vision fresh and top-of-mind but only with purpose in mind.

Respect their time and allow them to breathe, and (when hiring correctly) your teams will flourish with absolute purpose throughout.

So why is this crucial, especially for potential customers?

When they see a business that stands firm in its vision whilst constantly sharing this with the world (with effective methods)...

They see experts.

They see leaders.

They see a company they can trust.

Heck, they see people they want to work with.

This is one of the first angles we tackle when we onboard new clients by positioning the leadership team from a place of authority in their industry.

By teaching them to position themselves correctly with a proper plan of attack, we begin seeing an increase in new revenue opportunities that compound.

If you believe your business is not seeing its full potential of revenue, drop me a DM to book an initial market and company analysis.

#BusinessVision #Leadership #Expertise #GrowthMindset

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