Freshly Brewed Copy

Founder, Copywriter & Creative Strategist 

Founder & Copywriter

SERVICES: Copywriting, Editing, Ghostwriting, Creative Concept, Brand Development, Content Strategy, Social Media & Website/Creative Project Management.

CLIENTS: Fricket Design, CROWE Construction Management, BestHive, SocialNicole, Aglow Bella, LaundryBus, Scruples, INDIE HAIR, University of Minnesota, Poppy Stella Rose, Bikini Tini Cocktail, Duluth Police Foundation, Kayla Lee Photography, and more.

Copywriter

Agency Jet - Digital Marketing, SEO, & Website Design veterans. 

Content Writer

maurices

Sr. Copywriter 

Flint Group of Agencies

Flint Group delivers strategic, integrated marketing, PR and communications expertise in both traditional and non-traditional spaces, blending the art, science and technology of our industry.

CLIENTS: Boys and Girls Clubs of the Northland, Calumet Fuels, Mahindra Aerospace, Wilderness Health, Duluth Seaway Port Authority, maurices, Western Lake Superior Sanitary District, Premium Plant Services, Innovative Plant Solutions, Acme Tools, CE Contract, Greater Downtown Council, Kraus-Anderson, Fortune Bay Resort Casino, Bois Forte Tribal Government.

Account Manager

Capture Marketing

CLIENTS: Jared Allen's Homes for Wounded Warriors, Jared Allen's Pro Bull Team, DeSean Jackson Foundation, Dakota Style, The Partners Group, General Mills, My Laundry Squad, Chaska Chanhassen Football Association, Chanhassen High School, Music Heals, Capture Athletics, Tee It Up For The Troops, University of Minnesota, and Groom & Bloom just to name a few.

Marketing Communications Strategist

-Develop multichannel messages, promotion content for events and products to drive sales, brand awareness, and strengthen relationships between brands and customers across multiple industries 

-Assist in rebranding for small to medium B2C clients through strategy, creative direction and copy for print, web, video and social media

-Produce internal communications and assist in web development and social media marketing for internal projects 

-Manage online marketing campaigns to achieve strong, visible social media presence and develop concepts with viral potential

SERVICES: Branding & Identity, Cause Marketing, and Project/Account Management.

CLIENTS: Jared Allen's Homes for Wounded Warriors, Jared Allen's Pro Bull Team, DeSean Jackson Foundation, Dakota Style, The Partners Group, General Mills, My Laundry Squad, Chaska Chanhassen Football Association, Chanhassen High School, Music Heals, Tee It Up For The Troops, University of Minnesota, and more.

Marketing Communications Specialist

Scruples Professional Salon Products

-Significantly contributed rebranding existing staple product lines/services and launching a new product line called INDIE HAIR by collaborating on creative, developing a unique brand voice and writing/editing copy for flyers, brochures, packaging, video, web, digital campaigns, social and all related promotional pieces

-Effectively promoted products and increased brand recognition by working closely with Director of Marketing/Advertising and media on advertising schedule, editorial content and PR for relevant trade publications

-Oversaw company website and grew client retention by creating/editing related copy and working closely with web developers and designers on overall look and functionality 

-Increased social media traffic and brand engagement by generating valuable content for Facebook, Twitter and other industry specific listings

-Improved effectiveness of sales consultants and loyalty among stylists and consumers by providing ongoing sales and web support

AHHHA, Inc.

-Successfully launched V2 of AHHHA.com by collaborating on marketing/brand strategy and creative content with the Director of Marketing and Design Team 

-Significantly improved brand equity by writing copy for the company website, social media, e-newsletters, PR, online ads and video

-Helped with the initial launch of AHHHA.com by conducting market research, collaborating on creative concept, branding and managing/writing copy for the company blog

Creative Strategy & Copy

The New Normal

-Participated in the launch of Abbotsford Farms' seasonal campaign by creating a unique brand presence, writing, and editing copy for social media, blog, digital press kit, micro site and video 

-Assisted in the evolution of new product and brand development by concepting, naming products, determining a distinct point of difference and establishing a memorable product personality

Jr. Copywriter Intern

Property Claim Solutions

-Improved organic search results and credibility by pushing down negative content from page one of Google to page four by writing optimized web content, meta code, and implementing a large scale remediation strategy

-Increased external website traffic and response rate by contributing, editing and collaborating with marketing team on content, page layout, and usability

-Generated leads and brand awareness by writing copy for customer referral rewards loyalty program, editing related marketing collateral and developing a brand relevant social media strategy

Marketing Communications Intern

Franklin Learning Center

-Worked with adult students on improving their computer and reading literacy

-Prepared immigrants for their GED and citizenship exams

Volunteer

Versatile creative with 10+ years in copywriting and the ability to turn blah ideas into memorable brand experiences that deeply connect. 

Specialties: 
Website Copywriting 
Content Creation
Copyediting 
Ghostwriting 
Email Marketing 
Brand Development 
Social Media Strategy 
Creative Direction

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