Able Device, Inc.

Able Device is dedicated to driving innovation that reduces the cost, complexity, and risk associated with developing embedded wireless applications for the Internet of Things (IoT) and Machine-to-Machine (M2M) applications. 

 Able Device's first commercial offering, SIMbae, is an application engine that enables the hosting and execution of IoT applications on an MNO’s SIM instead of on a discrete embedded CPU dedicated to the application. The MNO’s SIM is a secure, resettable, processor, updatable via standard Over the Air (OTA) technology, making it the ideal location to host and execute all aspects of an IoT application. This approach revolutionizes the connected device architecture of machines and devices in all vertical segments resulting in cost savings, ease of development, future-proofing, and increased application security.

COO, Co-founder & Director 

M2MV, LLC

Direct broad-range of research and evaluation projects for diverse clients of boutique consulting firm; specializes in aiding organizations with all strategic and business dimensions of M2M deployments, and partnering with technology-based companies in order to provide a complete portfolio of services. Compile, review, interpret, and analyze data, finances, markets, and critical problems and issues. Communicate across multi-stakeholder environments. Build consultative stakeholder and client relationships. Develop market and financial projections for business case development. Provide recommendations on opportunities, risks, problem resolution, and strategy execution tactics.

Managing Member & Sr. Consultant

Telit Wireless Solutions

Spearheaded strategic analysis and planning to expedite global decision-making process in support of goals and objectives of leading international wireless technology corporation; serving 2,000 worldwide machine-to-machine (M2M) wireless providers in 50+ countries. Identified, evaluated, and drove business opportunities and strategic alliances. Provided senior management with market intelligence and business case data. Designed and monitored competitive and market analysis tools in support of sales, product management, and marketing initiatives. Participated in developing and executing brand awareness plan including key messages, positioning and promotions. Edited telit.com website and Telit2Market magazine. Oversaw analyst relations activities.

Global Director, Strategic Marketing

Sony Ericsson

Formulated and led execution of product and offering strategies for M2M division of global technology joint venture; acquired by Wavecom in 2006. Defined and oversaw product portfolio. Produced and established business cases. Developed and communicated market message and unique value proposition of each product and offerings as well as entire portfolios. Gathered market intelligence at trade shows. Collaborated with sales and marketing teams on creating business plans, forecasts, campaigns, and individual product positioning. Negotiated 3rd party agreements.

Sr. Planner, Business & Product Strategy

TapRoot Systems

Conducted detailed analysis of business cases to ensure maximum return on investment (ROI) on development projects for global provider of mobile device software products and services; serves industry’s major mobile operating systems. Coordinated with CEO, EVP of Business Development, and VP of Global Sales in developing, maintaining, and projecting corporate image.

Marketing Director

Ascom Wireless Solutions

Developed and led implementation of strategic business, marketing, brand, and public relations (PR) plans to drive profitability and growth across Southeastern US channel and 2 continents for global market leader in workplace wireless communications solutions. Determined optimal product, solution, and corporate positioning. Built Platinum Premier Distributors (PPDs) network. Led teams providing Ascom channel management and partners with tools to effectively penetrate and expand within healthcare market segments. Directed development of marketing materials and sales tools.

Marketing & Channel Manager

Hill-Rom

Developed and executed marketing plans and programs
 
Researched, analyzed, and monitored the competitive environment 

Managed the development and production of all marketing materials and sales tools

Product Marketing Manager

Ericsson

Orchestrated all phases of product introduction process for Enterprise Division of world’s leading provider of technology and services for telecom operators.

Fortified company image among user groups, addressing user concerns and incorporating feedback into organizational planning and management.

Repaired stressed and fractured relationships with customers following discontinuation of product, later acquired by Ascom, performing as main point-of-contact for escalations.

Promoted rapidly throughout organization from initial position as Inside Support Specialist to Distributor Development Manager to Product Marketing Manager within 1st 2 years.

Maintained and grew existing customer account base

Resolved customer service issues and renewed annual sales contracts

Sales Support Specialist

Nortel (formerly BNR)

Created and implemented a strategic customer visit program

Managed on-site customer events and maintained customer database

Co-op/Contractor

Dynamic executive with an impressive history driving start-up, rapid growth, and multi-billion dollar corporations to new heights in highly competitive global industries. Drive worldwide business and profit growth, designing and directing high-impact short- and long-range strategic plans. Maximize ROI on portfolios and offerings, expertly positioning products and services in rapidly fluctuating market conditions. Identify and secure new business and product opportunities, researching, analyzing, and proposing new prospects. Overcome barriers hindering success while safeguarding corporate interests, uniting parties on all levels on common mission and goals.

Specialties: Strategic Analysis & Planning • Global Business & Brand Development • Competitive Positioning • Market Research & Analysis • Tool & Process Design • Presentations • Consensus Building • Product Proposals & Launches • Partnerships & Alliances • Analyst Relations • Relationship Mapping • Ecosystem Development

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