Newcode

Project management with clients | Acting Scrum Master for delivery contractors | Providing digital solutions to complex projects | Adhoc marketing advice both internal and external

Digital Product Consultant / Project Manager

Odoom Brothers

Providing consultancy support to clients across sectors such as Professional Sport Teams, SaaS, Security Tech, Ecom and PR/Media

Consultant

AdsLab.co.uk

Performance Marketing Agency: Remit was to manage and deliver performance marketing campaigns for clients across FS, Ecom, Digital and FMCG and SaaS

Contractor

Ashley James Group

Odro

Odro is the most popular 'award-winning' video technology platform for recruiters in the UK.

Odro's first FT Marketing Hire - worked directly with Ryan the CEO to his bring ideas to life - worked in a cross-functional delivery team to help deliver the best-in-class solution to recruiters.

- Increased inbound demo requests by 253% in a few months (approx 1.7 million sales value). 
- Built a new website that increased inbounds by 88% and conversion rates by 18-20% on average. 
- Worked with and trained 80+ recruiters on how to implement video into their marketing and set up retargeting automation with the Odro video software. 
- Worked on the migration from Hubspot to Salesforce and set up multiple automations and processes using APIs and Zapier. 
- Worked with the videographer to improve product demos, social content and overall brand positioning. 
- Worked directly with CEO and other stakeholders on marketing strategy and execution. 
- Email marketing to leads and customers. 
- Paid ads and search management i.e. for new leads, retargeting website visitors who match the ICP etc. 
- Built and Integrated new product offering of marketing services that resulted in an additional 3 or 4 sales per month.
- Worked directly with the tech team on improving the marketing capabilities of the software. 

As a full-stack marketer. I was responsible for most of the social media, graphic design, tech integrations and helping with sales (to explain the upsell) and customer success managers to help clients integrate the software and reduce churn.

Digital Marketer

U APPAREL LIMITED

Full Stack Digital Tranformation Management for one of the world's top fitness influencers and fitness icons Ulisses Jr (6.3 million followers) and sub-Ecommerce brands U Apparel, Ulisses World and SaaS App I AM DEDICATED.

Worked on marketing and promotional campaigns with the likes of - Will Smith, Bodypower, BioTechUSA and Ryderwear. Not to mention collaborations with many other influencers and brand ambassadors.

•	Increased monthly website visitors/traffic by 371% from the previous year.
•	Improved the total monthly orders made on the website by 437%.
•	Increased monthly total sales revenue by 397% and set new monthly, quarter and yearly records.
•	Improved website conversation rate by more than double – improving UI, e-mail/follow-up campaigns 
•	Improved monthly returning customer buying rates by 34% - 16% improvement on average using email/ retargeting.
•	Research and developed 18 new products and launched them successfully using the social, website and e-mail marketing. 
•	Successfully created and split-tested many ad campaigns with an average return of x16.04 on ad spend.
•	Researched and launched selective niche products on all 5 European Amazon Marketplaces – Currently adding an additional multiple 6 figures per year in revenue

Head of Growth

Self-Employed

Co-launched and scaled my own Amazon business as a side business

Co-Owner

M & A TECHNOLOGIES LIMITED

Head Of Digital

Digital Account Manager

Product Marketing Manager

Scottish Sports Futures

Coach | Mentor | Workshop Leader | Educating Kids Through Sport

Glasgow Caledonian University

Marketing and promotion of universities sport clubs for participation and performance. Management of 42 Sport Clubs and 700+ Student Athletes. Increase membership sales. Promote equality and inclusion for all regardless of experience or skill level for non performance. Work with BUCS and other Universities. Training of club volunteers. Manage Sports Budget for training, performance, transport and facilities. Website and social marketing optimisation. E-mail marketing. Promotion of events.

Sports/ Events/ Activities Coordinator

I specialise in working with businesses to solve complex marketing, product and digital transformations. With over 10 years of experience, I bring a proven track record in delivering growth and ambitious targets across many sectors including those needing to be built from scratch as well as those needing to be rejuvenated and scaled.


Areas of expertise: 
- Cross-functional growth and product lead marketing
- Performance/ Growth marketing (PPC including the tracking of ROI for digital campaigns)
- Full life cycle of project management (Scrum master qualified)
- Marketing Automation and full-sales funnel optimisation 
- CRO and building better UX/UI/UJ
- Forefront of Ai and incorporating it into processes, products and productivity

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