Partner UP

Partner UP empowers startups to build and scale effective sales teams with the right strategies, tools, and expertise.

Specialized in four primary services (Strategy, Growth, Process, Team) for two segments of startups:

1. Early-Stage Startups: We build and launch your sales foundation—from team structure and sales pitch to first hires, comp plans, cold outreach, and tech stack.
2. Growth-Stage Startups: We optimize and scale your sales—refining operations, account planning, team performance, hiring, coaching, and process improvements.

Founder

Evercopy

- Advise the executive team on GTM strategy for this multi-channel advertising platform.
- Guide scaling operations and revenue model development for global brand acquisition.

Board of Advisors

Ludopsy

-Provide strategic direction on monetization and market positioning for the AI-powered game analytics platform.
-Counsel leadership team on enterprise sales approach and product-market fit refinement. 
Learn More: https://docsend.com/v/v9bvw/ludopsy

Exceptionly

-Co-founded global software talent platform, architecting end-to-end sales operations from scratch.
-Built a complete B2B sales funnel including outbound strategy, CRM implementation, and scalable workflows.
-Led a globally distributed team while defining company vision, culture, and strategic roadmap.

Chief Revenue Officer

Spotify

- Transferred to the Spotify US team to create a sustainable deal structure.
- Created a sustainable deal structure implementing a strategic trading framework across multiple business segments. 
- Developed cross-functional Salesforce approval process with DocuSign integration, establishing scalable deal desk structure. 
- Partnered with vertical leads to unlock dormant advertiser spending and grow wallet share globally and across the US, Canada, Brazil, Mexico, and Australia.

Sales Strategy & Partnerships Director, Americas

- Launched sales, sales operations and strategy, marketing, editorial, and licensing operations.
- Oversaw Spotify Turkey's advertising sales operations. 
- Recruited, mentored, and directed a high-performing sales team covering 15 media agencies and top 100 advertisers in the country. 
- Negotiated 20+ annual deals with the leading media agencies to increase revenue in the region. 
- Helped Turkish brands leverage music to engage with their audiences.
- Oversaw the dotted line, managed sales-related functions such as B2B Marketing, Business PR, Strategy, and Planning, and worked closely with finance functions.
- Became local point of contact on behalf of Licensing, Label Relations, Business Management, Business Development, PR, Social Media, Editorial and Localisation functions to grow business in all aspects. 
- Initiated and executed Business Development projects with top-level business partners to reach more users. 
- Acted as a public speaker to create awareness and to grow Spotify’s market share in Turkey – over 30 TV/Newspaper interviews, university events, conferences.

Country Director, Turkey 

Microsoft

- Managed 50+ key accounts
- Oversaw creative digital agencies in order to create and offer customized projects, and leading the process of going online.  
- Built and developed MSN, Skype and Windows Live Platforms position in digital marketing and display advertising space and responsible to increase the overall market share of Microsoft Advertising.
- Established and drove effective account plans to manage the business.
- Created and presented high impact proposals, reports and communication to the partners. 
- Maintained mind shift to advertisers from various segments and worked closely with advertisers, media buying agencies and creative agencies in order to take part in their media plan as the number one online advertising platform.
- Planned and executed both short and long term goals of advertisers online marketing strategy.
- Attained and exceeded the overall revenue target on an annual basis. 
- Built strong commercial and personal relationships and increased the overall annual budget of advertisers on the MSA network.

Senior Account Executive

Linkz

- Oversaw the advertiser and publisher solution sales and operations team of 5 people that overachieve all sales targets with more than %160 YoY attainment rate
- Reported directly to Deputy General Manager
- Developed new ad formats with the creative and technical teams in order to widen the scope of the product
- Worked in close cooperation with a broad network of business partners, top advertisers, top media and creative agencies in order to build and grow revenue and market share within performance ad network, and tool businesses within Turkey Online ad market
- Managed all key accounts 
- Executed yield and price management in order to provide analytical information to enhance business decision-making and to drive the profitability of the overall inventory
- Partnered up with the executive production team.

Sales and Operations Manager

MTV UK, Northern & Eastern Europe

Sales Executive

I transform early-stage startups into revenue machines by building scalable sales foundations from the ground up. After 20+ years leading sales strategy at Microsoft and Spotify, I now deploy this expertise as a Fractional CRO to help seed and Series A founders achieve rapid, sustainable growth.
Connect: calendly.com/eleilademir

Learn More: https://docsend.com/v/v9bvw/partnerup

Core Expertise: GTM, outbound, Account management, sales strategy, pipeline management, forecasting, project management, business development, sales team mentorship, coaching, fostering collaboration and innovation.

I’m happy to share that I’m starting a new position as Solution Provider and Startup Partner at HubSpot!

Leila Ergul Demir

Clay certified GTM Leader | Scaling Revenue for Seed & Series A Startups

Multichannel isn’t new. But this update finally makes it work the way it should.

Two of my favorite tools, HeyReach.io and Instantly.ai, now integrate, so you can support your LinkedIn campaigns with email (or the other way around) without duct-taping tools together.

LinkedIn → no reply → Instantly picks it up.
Email campaign → warmed lead → LinkedIn touch.
All synced, clean, and on-brand.

This is what lean GTM engineering looks like. 

Partner UP is an official partner of both of these fantastic tools. 
Get your HeyReach account here: https://lnkd.in/g3U7CU99 
Or 
Get your Instantly account here: https://lnkd.in/gnrCCt_A 

Thank me later!
Cheers!

Just became a HeyReach.io expert.

I handpick every tool because they deliver, especially when my clients rely on real results.

HeyReach has quickly become one of my go-to outbound tools.
It’s fast, safe, and intuitive. The guardrails are smart, the UI is clean, and setup is simple. No stress on your domain, no unnecessary complexity.

Clear targeting, human messaging, and multi-touch flows that feel thoughtful, not automated. It allows me to build outbound systems that actually convert.

If you’re working on signal-based outbound or want to test smarter sequences, I’d be happy to share what’s working.
Here is your link to try HeyReach: heyreach.io/?via=leila

Open article: HeyReach | LinkedIn Automation Tool For Agencies, Sales & Growth teams by heyreach.io

HeyReach | LinkedIn Automation Tool For Agencies, Sales & Growth teams

Clay Club Seattle is happening, and I’m co-hosting it.

On December 16, we’re taking over Edge Delta’s HQ at Columbia Tower for an evening of live demos, smart workflows, and real talk on how teams are scaling with Clay.

We’ll learn from:
🧠 Sarah Xu – a core member of Clay’s legendary Teaching Team and the architect behind their certifications. She’s helped hundreds of users level up their workflows, and we’re lucky to have her in Seattle for a live session.
💡 Bethany Stachenfeld – CEO of Sendspark and a power user building big ideas on top of Clay. She leads one of Clay’s integration partners and brings the energy and the tactics.
🧩 And I’ll share what Clay is and isn’t, what it can actually do, and how it fits into the bigger picture of GTM engineering, the kind of work we do at Partner UP to help startups build systems that actually scale.

Expect pizza, drinks, demos, and actual humans building cool stuff, not just another AI sales event.

📍 Columbia Tower, 41st floor
🎟️ Free to attend – RSVP here: https://luma.com/l5mltsy7

If you’re in Seattle and Clay-curious, come nerd out with us.

Bana en çok sorulan sorulardan biri “İlk satışımı nasıl yaparım?”(İkincisi de “Amerika’ya nasıl satış yaparım?”)

AI artık hayatımızın tam içinde. Peki GTM ve Operasyon tarafında gerçekten nasıl işimize yarıyor? Biz hangi araçları nasıl kullanıyoruz? Erken aşama ya da büyüme aşamasındaki ekipler için hangi adımları öneriyoruz?

Bu webinarda, sevgili Burak Aksar, PhD ile tam olarak bunları konuşacağız. İlgilenen herkesi bekliyoruz. 
https://lnkd.in/gRPdZD3E

I’ve been testing HubSpot’s built-in data enrichment across Partner UP and client accounts. Once your contacts or companies are in, HubSpot can automatically fill in and update key details like:

• Industry
• Employee count
• Location (split into city, state, country)
• LinkedIn profiles
• Company domain
• And more

It saves hours you’d otherwise spend cleaning spreadsheets or manually updating records. You end up with a more accurate CRM, stronger segmentation, and better reporting without needing another tool.

It aligns perfectly with how we build lean, scalable GTM engines with less cleanup and more clarity.

Also worth noting is that Partner UP is now both a HubSpot For Startups Partner and an official Solutions Provider. That means that we offer:

• Up to 90% off HubSpot Pro+ for eligible startups
• Starter plan at $9/month
• Free access to HubSpot Academy + exclusive partner perks
• Handholding 🤝 if you’re building your CRM from scratch or looking to clean up what you’ve got.

Happy to help you get access and set it up the right way.

taplio

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taplio

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