Partner UP

Partner UP empowers startups to build and scale effective sales teams with the right strategies, tools, and expertise.

Specialized in four primary services (Strategy, Growth, Process, Team) for two segments of startups:

1. Early-Stage Startups: We build and launch your sales foundation—from team structure and sales pitch to first hires, comp plans, cold outreach, and tech stack.
2. Growth-Stage Startups: We optimize and scale your sales—refining operations, account planning, team performance, hiring, coaching, and process improvements.

Founder

Evercopy

- Advise the executive team on GTM strategy for this multi-channel advertising platform.
- Guide scaling operations and revenue model development for global brand acquisition.

Board of Advisors

Ludopsy

-Provide strategic direction on monetization and market positioning for the AI-powered game analytics platform.
-Counsel leadership team on enterprise sales approach and product-market fit refinement. 
Learn More: https://docsend.com/v/v9bvw/ludopsy

Exceptionly

-Co-founded global software talent platform, architecting end-to-end sales operations from scratch.
-Built a complete B2B sales funnel including outbound strategy, CRM implementation, and scalable workflows.
-Led a globally distributed team while defining company vision, culture, and strategic roadmap.

Chief Revenue Officer

Spotify

- Transferred to the Spotify US team to create a sustainable deal structure.
- Created a sustainable deal structure implementing a strategic trading framework across multiple business segments. 
- Developed cross-functional Salesforce approval process with DocuSign integration, establishing scalable deal desk structure. 
- Partnered with vertical leads to unlock dormant advertiser spending and grow wallet share globally and across the US, Canada, Brazil, Mexico, and Australia.

Sales Strategy & Partnerships Director, Americas

- Launched sales, sales operations and strategy, marketing, editorial, and licensing operations.
- Oversaw Spotify Turkey's advertising sales operations. 
- Recruited, mentored, and directed a high-performing sales team covering 15 media agencies and top 100 advertisers in the country. 
- Negotiated 20+ annual deals with the leading media agencies to increase revenue in the region. 
- Helped Turkish brands leverage music to engage with their audiences.
- Oversaw the dotted line, managed sales-related functions such as B2B Marketing, Business PR, Strategy, and Planning, and worked closely with finance functions.
- Became local point of contact on behalf of Licensing, Label Relations, Business Management, Business Development, PR, Social Media, Editorial and Localisation functions to grow business in all aspects. 
- Initiated and executed Business Development projects with top-level business partners to reach more users. 
- Acted as a public speaker to create awareness and to grow Spotify’s market share in Turkey – over 30 TV/Newspaper interviews, university events, conferences.

Country Director, Turkey 

Microsoft

- Managed 50+ key accounts
- Oversaw creative digital agencies in order to create and offer customized projects, and leading the process of going online.  
- Built and developed MSN, Skype and Windows Live Platforms position in digital marketing and display advertising space and responsible to increase the overall market share of Microsoft Advertising.
- Established and drove effective account plans to manage the business.
- Created and presented high impact proposals, reports and communication to the partners. 
- Maintained mind shift to advertisers from various segments and worked closely with advertisers, media buying agencies and creative agencies in order to take part in their media plan as the number one online advertising platform.
- Planned and executed both short and long term goals of advertisers online marketing strategy.
- Attained and exceeded the overall revenue target on an annual basis. 
- Built strong commercial and personal relationships and increased the overall annual budget of advertisers on the MSA network.

Senior Account Executive

Linkz

- Oversaw the advertiser and publisher solution sales and operations team of 5 people that overachieve all sales targets with more than %160 YoY attainment rate
- Reported directly to Deputy General Manager
- Developed new ad formats with the creative and technical teams in order to widen the scope of the product
- Worked in close cooperation with a broad network of business partners, top advertisers, top media and creative agencies in order to build and grow revenue and market share within performance ad network, and tool businesses within Turkey Online ad market
- Managed all key accounts 
- Executed yield and price management in order to provide analytical information to enhance business decision-making and to drive the profitability of the overall inventory
- Partnered up with the executive production team.

Sales and Operations Manager

MTV UK, Northern & Eastern Europe

Sales Executive

I transform early-stage startups into revenue machines by building scalable sales foundations from the ground up. After 20+ years leading sales strategy at Microsoft and Spotify, I now deploy this expertise as a Fractional CRO to help seed and Series A founders achieve rapid, sustainable growth.
Connect: calendly.com/eleilademir

Learn More: https://docsend.com/v/v9bvw/partnerup

Core Expertise: GTM, outbound, Account management, sales strategy, pipeline management, forecasting, project management, business development, sales team mentorship, coaching, fostering collaboration and innovation.

Just wrapped up the Clay AI Skills Cohort 🎓 

This wasn’t just a tutorial on how to use AI. It was hands-on training to build better, smarter GTM workflows.

We worked on real use cases.
Prompting wasn’t just a step; it was the core skill.
You don’t get the right output unless you learn how to ask better.

The most interesting part for me was how one small change in a prompt could shift the result entirely. Debugging prompts, refining logic, testing branches, and all of it became second nature.

But what makes this really exciting is what’s coming next.

Clay already has its own agents.
It already connects to OpenAI, Claude, and Perplexity.
But new tools are coming that will reshape how we approach GTM entirely.

If you build outbound systems or revenue engines, these features are not just nice to have. They’re going to define the new baseline.

Learning to think like a GTM engineer is no longer optional.
And for me, it’s also been a lot of fun.

Leila Ergul Demir

GTM Leader | Scaling Revenue for Seed & Series A Startups

I’ve tried a lot of GTM tools.
Most of them feel like work.

I do most of the outreach myself, so anything that saves me time is worth testing.

A few months ago, I added PepperInsight.com to the mix.
I didn’t expect much. But it’s quietly become one of the few tools I open daily.

It works like this:

• I set my criteria: roles, countries, signals I care about
• It shows me companies that match and were just in the news every day
• It pulls the right contact and links to their LinkedIn
• I can enrich the email and get a draft message in seconds

No setup, spreadsheets, or bouncing between five tabs.

I just let the fishing net do the work. Every day, it brings me ready-to-cook leads based on real news events.

For small teams or solo operators doing outbound work, this is as plug-and-play as it gets.

If you’re building a pipeline without a big team (or just want to skip the usual lead-gen mess), I’d recommend giving it a look.

I'm happy to share how I set Pepper Insight  up; comment or DM me.

Open article: Transform News Into Sales Opportunities by pepperinsight.com

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