Leisha Shamdasani's Linkedin Analytics

I'm Leisha, a driven and innovative marketing enthusiast, currently honing my skills in business administration with a focus on marketing, brand management and consulting at Northeastern University. Driven by an interest in understanding consumer behaviour and industry insights, I am passionate about acquiring profitable, creative and relevant skills and practicing them in the corporate world. Drawing upon my experiences, my journey begins in dynamic world of beauty and cosmetics which has been marked by hands-on experience with industry leaders like Huxley Beauty and BeautyEdge Singapore. Integrating both my passions for cosmetics and my marketing skills I embraced the challenges of research and brand strategy development. Currently, I pursue a media and public relations role at Omnicom media group APAC for my first co op. Through this role, I hope to gain valuable industry insights and skills, navigate through successes and challenges and apply my skills and experiences for positive and productive outcomes. My current expertise lies in developing omni-channel marketing strategies and executing brand launches, with a keen eye for market trends and consumer insights. My academic pursuits, coupled with my professional experiences, have equipped me with a deep understanding of brand dynamics in a global context. As I navigate my career path, I am eager to explore innovative marketing solutions that resonate with global audiences. Feel free to connect with me for networking, shared learning experiences, or exciting opportunities in the marketing domain of the beauty industry!