Gerald Lembke's Linkedin Analytics

I am a professor for digital media, media management and digital communication at the DHBW in Mannheim. With my 13 books and more than 25 years of experience in the conception, planning and implementation of digital media in companies, I have been available for many years as an expert for the digital and individual transformation of companies. 🎓 I trained as an industrial clerk and studied economics and business education in Oldenburg. Both shaped my attitude towards business, leadership and education. 💪🏻 I didn't have the money for my studies. But I let my passion for computers flow into my first start-up in 1990. After four years of study I was well known. Every third person at the university studied with my computer. 😖 After my studies, my professor offered me a doctorate in economics. Full of verve I started writing. After one and a half years of financial deprivation and desk work, I was at the provisional end. Money was running out. 💪🏻💪🏻 I followed a job offer at the Management Academy in Bad Harzburg. This is the place that became popular in the 1970s thanks to "management by delegation". 🛠🛠 In 1997 I founded my second start-up. With "mediana Unternehmensentwicklung" I developed the first digital business models. 🏦 It only took a year when I was approached by a headhunter from the Bertelsmann Group. My "digital skills" were of the utmost importance to the new CEO Thomas Middelhoff, the interview revealed. A large media group was still missing in my experience. 🛠🛠🛠 It happened as it had to happen: after about three years I left the group and decided to become self-employed for good. So I founded my third start-up, the "LearnAct! GmbH". I managed this company for eleven years as managing owner with up to 15 employees. Again I supported companies in their digital and communication processes. 🎓🎓 In 2007 I was then called to the Duale Hochschule in Mannheim. The university places great emphasis on theory and practice in its programs. Very important! In addition, it was the course of studies "Digital Media", in which I built up the course of studies "Media Management" with the start of 2010. 🎤 In 2010 I started to shape my experiences in books and lectures as a keynote speaker. It is my second passion.