Lena Halbourian's Linkedin Analytics

Accomplished Business leader, Enterpreneur and fiercely passionate marketer with powerful business acumen and a solid history of 19+ years working in IT, bridging hardware, SaaS and Digital transformation, while enabling customers to transform and modernize their infrastructure & applications. An impeccable track record in planning, developing and executing marketing strategies to boost the brand, position key accounts, expand whitespace and deliver strong ROI. Expert ability to persuade and influence through communication, as demonstrated with stakeholders at all levels of an organization, including third party agencies, Media, distributors and partners. Expert problem-solving skills learned by serving in Senior and Executive positions, providing foresight and direction in strategic planning and execution through leadership skills and engaging the sales teams ultimately leading to developing and implementing successful strategies, in digital marketing, marketing planning and execution, budgeting and management, PR & Communication, events strategies, implementation and execution. Setting marketing and PR objectives and goals for leading companies in Emerging Markets, mainly Middle East, Turkey and Africa . Gained vast experience in leveraging market research, lead generation activities, brand awarness, social media, content creation, digital campaigns, virtual workshops, adoption campaigns, executive briefings, telemarketing campaigns, Account Based Marketing, to assist the sales team to grow the sales pipeline, accelerate and convert opportunities into sales. Active contributor to a culture of diversity & inclusion, ambition, passion, innovation, trust and integrity. Known for having a compassionate and inspirational leadership style in supporting people's career development and growth and driving strategic partnership between Sales and Marketing. Passionate learner and a big believer in a motto I live by on daily basis "If you learn something new every day, you can teach something new every day."