Lena Armuth, CFP®'s Linkedin Analytics

With Sensible's low-cost approach to investing and retirement planning, everyday investors earn more while paying less. I partner with my Dad, Sensible's founder, Darrell Armuth. Together, we are on a mission to provide a better investing experience for today's investors. Since opening its doors in 1994, Sensible has adhered to a few basic rules: ► Be nice to people. ► Keep things simple. ► And don't charge high fees. Certified Financial Planner Board of Standards, Inc. (CFP Board) owns the certification marks CFP®, CERTIFIED FINANCIAL PLANNER™, and CFP® (with plaque design) in the United States, which it authorizes use by individuals who successfully complete CFP Board’s initial and ongoing certification requirements.