Upland InterFAX 

Lead Generation Manager 

OpenText

• Built regional marketing plans and GTM segments to support planned business growth.
• Cross-functional collaboration with sales leaders to ensure marketing and sales alignment.
• Orchestrated hi-impact integrated marketing campaigns and ABM programs that increased demand and qualified leads driven by digital
marketing tactics and trade shows and events.
• Created campaigns in Salesforce to track leads, analyze performance, assess pipeline, and identify underperforming vendors.
• Drove marketing automation across regions, emphasizing lead nurturing, lead scoring, lead database management, and sales enablement.
• Presented data-driven reports to leadership, highlighting areas of success, improvement opportunities, and pipeline impact.
• Copywrote effective marketing messages and creatives that increased website traffic, demand, and marketing-generated opportunities.

Marketing Manager, Vertica

Resideo

• Led complex integrated demand and lead generation programs with defined KPIs, content creation, and creative development for internal 
stakeholders, including new product and service launches.
• Managed MDF program and distributor relations with channel manager, which increased revenue by 30%.
• Improved web presence through SEO, A/B testing, and digital advertising, increasing overall website traffic by 15%

Marketing Manager

STRIVE

Launched campaign during the pandemic that received nationwide attention, including a feature story on PIX11 News.
• Wrote effective communications and public relations materials that grew the company's presence nationally.
• Oversaw marketing and communication project workflow.
• Led the organization's social media marketing, email marketing, and digital initiatives.

Marketing and Communications Manager

NICE Actimize

Grew America’s overall marketing pipeline to $61.6 million and $31.8 million in potential new client business. 
• Developed and executed go-to-market strategies, including branding, PR, launches, marketing materials, email/nurture, and digital 
campaigns.
• Managed trade shows and events participation and sponsorship opportunities.
• Evaluated all aspects of demand and lead generation program success, distribution to sales, and pipeline contribution in Salesforce.
• Launched SEO and SEM initiatives and an innovative marketing channel tracking system.

Honeywell

• Managed the creative development of external print and digital marketing assets for the U.S., Canada, and Latin America.
• Coordinated the development and launch of multilingual product demo apps for the sales team on iTunes and Google Play stores.
• Provided marketing communications support for the largest national accounts. 
Coordinated 
• Oversaw localization of digital and print assets.

Marketing Communications Specialist

Adknowledge, Inc

Senior Marketing Communications Specialist

Coface

• Spearheaded a new corporate brand, including the rebranding of four new acquisitions.
• Implemented clear and consistent integration of corporate and brand messaging across all communication deliverables for U.S. and Canada.
• Wrote and edited press releases and articles; published on industry websites and trade publications.
• In charge of website content, brochures, company or business line fact sheets, corporate newsletters, and advertising content.
• Conceptualized and implemented lead generation e-mail campaigns for key business units, including analysis and distribution to regional managers; increased lead-to-conversion rate by 40 percent. 
• Managed the logistics and planning of all corporate events:e

Data-driven marketing and communications professional with a proven track record of developing successful go-to-market strategies, generating leads, and driving revenue through effective tactics. I possess a keen eye for visuals and exceptional writing skills that enable me to create compelling content that resonates with diverse audiences.

Demand & Lead Generation | Customer Acquisition | Data Driven, Analytical thinker | Digital & Traditional Marketing | Budgeting & Allocation | Persuasive Copywriting & Content Development Skills | Brand Management | Project Management | Trade Show & Event Planning | PR & Social Media | Sales Collaboration | Critical Thinking & Decision-Making Skills | Self Starter | Efficient Under Pressure | Deadline Driven | Strong Work Ethic | Excellent Communicator

Taplio

Lena Gassler's Linkedin Analytics

Lena Gassler

Want to drive more opportunities from LinkedIn?

Taplio

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Lena Gassler

Want to drive more opportunities from LinkedIn?

Lena Gassler's Linkedin Analytics