Le Nguyen's Linkedin Analytics

I am a Senior Marketing Manager at Zelros, the leading AI platform for insurance customer service, marketing, and sales. With eight years of experience in marketing, I have a proven track record of delivering growth, innovation, and customer satisfaction for B2C and B2B businesses in various domains, such as e-commerce, IoT, and AI. Beginning my career as an SEO specialist at Lazada, Vietnam's leading e-commerce company, I was fortunate to work with an exceptional team and gain insights into not only technical SEO but also the dynamics of leadership and teamwork. My journey then led me to Singapore, where I spearheaded marketing initiatives at Willowmore, a B2B SaaS enterprise offering IoT solutions to Telecom and Public service sectors. Currently based in Paris, I am immersing myself in the fascinating world of AI and LLMs. As GenAI grows, my role involves initiating, planning, and executing both online and offline marketing activities to enhance Zelros' brand visibility, lead acquisition, and market expansion. At Zelros, I lead and manage digital marketing strategies, including web operations, optimization, and advertising. I also launch and manage ABM campaigns to increase marketing qualified leads with our target accounts. Additionally, I initiate branding and marketing activities to ensure Zelros' positioning in the B2B insurance markets in EMEA and NA. I am passionate about working with a diverse and talented team of engineers, designers, business developers, and marketers to achieve our vision of becoming the leader of AI SaaS solutions for insurance distribution and customer service. Having honed my marketing strategies to cater to the swift pace of B2C lead/deal acquisitions and the extended sales cycles (12-18 months) in B2B, I take great satisfaction in applying my acquired skills and knowledge. These competencies have empowered me to support both B2C and B2B businesses in harnessing a variety of channels (partnerships, SEO, SEM, demand generation, content, SDR, sales) to fuel their growth. Nevertheless, I firmly believe in the principle of lifelong learning and eagerly look forward to expanding my knowledge base. I would love to connect with strategic marketers who share a similar mindset.