B.V. Nimag

Website development, SEO & monitoring, analytics & KPI dashboarding, tag management.
Responsible for suzuki.nl and other websites.

Senior Product Owner Suzuki.nl

Product Owner Suzuki.nl

De Mandemakers Groep

Online projectmanager, product owner & scrum master for the marketing department. 

Working together with marketing colleagues and IT teams, both internally and with preferred suppliers, to create beautiful UX optimized websites. Also working with the Data & CRM team to create and optimize data flows & marketing automation.

			• Online project manager / product owner
(redesign projects & tech development for: Mandemakers Keukens, Keuken Kampioen, KeukenConcurrent, Brugman and 20+  other brands)
			• Scrum master CRM team
			• Scrum master UX team

Online Project Manager / Product Owner

Discountlight

All-round marketeer, focused on e-mail marketing, CRM, databases, product management, IT and organizing various activities.

Discountlight.com is a grossist in lighting and delivers light sources, fixtures and parts to installers. Our assortment mainly consists of lighting from Philips and Osram Ledvance and we offer a wide range of A-brand components.

Marketeer (online)

ikRijverzekerd

Main activities:
			• Setting up e-mail marketing & marketing automation system (Salesforce - Zapier - Marketing Cloud - SendinBlue - Webmerge).
			• Digitization project for offline materials such as insurance letters;
			• Setting up and implementing customer feedback program;
			• Roll out new insurance product;
			• Competitor and market analysis;

E-mail & Online Marketeer

Bridgis Geoservices BV

Main activities:
			• Developing and launching marketing campaigns;
			• Customer Lifecycle implementation (conversion, traffic, SEA, UX);
			• Project management (product launches, proces optimization);
			• Account & reseller management;
			• Customer support (website, chat, social media, telephone).

Online Marketeer

Main activities:
	• Graduation research assigment Customer Experience & Brand Improvement.

Intern Customer Experience

Scheer & Foppen B.V.

Main activities:
• Sales, consumer electronics (in 6 different stores).

Sales employee

Chevrolet Nederland B.V.

Main activities (before and during car show AutoRAI 2011):
• Lead generation
• Assisting stand managers.

Leads & CRM manager AutoRAI 2011

Supporting the Dutch marketing department of a global importer / car manufacturator, within the framework of my education.

Main activities:
			• website maintenance & content management
			• Project improving online lead generation;
			• Developing marketing campaigns.

Intern Marketing

Hello! I'm Lennard and I'm a Product Owner (PSPO-II). 

In my work I would describe myself as analytical, technical and hyper organised. I operate mainly in the online marketing sphere, with a sense for customer centric webdesign and useful optimizations (tech SEO). 

Within my organisation I search for data driven, creative and cost reducing improvements in web development, marketing and e-commerce. Things that for example make me excited in my job are creating a new online tooling or building a new KPI dashboard.

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