Accenture

Leading the Accenture - RELEX Solutions strategic partnership marketing activities for Accenture.
Targeting global companies in the Retail Industry.
Focusing on internal communications, internal positioning, event marketing, partner marketing, social selling, content strategy, and sales enablement.
Through the partnership with RELEX Solutions, we deliver a comprehensive AI-driven solution for supply chain, forecasting, replenishment, space planning, promotional planning and pricing empowering retailers to navigate intricate market dynamics. This partnership enables swift adaptation to consumer shifts, enhance profitability, champion sustainability, and reduce waste.

Accenture - RELEX Solutions Strategic Partnership Marketing Lead

I am currently an internal B2B marketing consultant (Agility Team) working within the Global Marketing Team to help accelerate progress against our biggest strategic priorities. As part of this role, I work on marketing projects with short-term goals. My responsibilities include creating project plans and ensuring the efficient completion of tasks across teams. Additionally, I collaborate closely with leadership at all levels to ensure that our efforts are aligned toward attaining shared organizational objectives.

Global Marketing & Communications Consultancy Team

One of the main goals of our global marketing team is to help scale content, campaigns, and programs across Industries and drive consistency at the intersection of Sales and Marketing. My focus is on Enterprise Platforms (Salesforce and SAP), coordinating global marketing campaigns and making them industry-specific.

Global Marketing Manager Cross-Industry Networks and Programs

As part of Accenture's Global Marketing team, I was the Business Development and Sales Enablement Lead. In this strategic role, I brought together business leads, sales teams, and marketing teams, by prioritizing marketing support for our major accounts and overseeing the sales pipeline and sales-focused marketing programs.
As the Business Development and Sales Enablement Lead, I was:
• in charge of sales-focused marketing programs
• working with global marketing and sales leaders
• working with industry marketing leads on prospects for Account-Based Marketing support
prioritizing sales opportunities

Sales Enablement and Business Development Marketing Lead

Accenture the Netherlands

In this role, I managed a team of digital marketing experts and I led the Accenture NL Marketing & Communications team in strengthening their online presence, by designing, managing, and developing websites, corporate social media channels, social selling & employee advocacy, and lead generating content strategies.
Using Account-Based Marketing technologies, my team developed, executed, and optimized an integrated digital marketing strategy to drive Sales Qualified Leads (SQLs).
Across all my responsibilities in this role, I:
• designed and launched Accenture's first B2B Thought Leadership website
• introduced Marketing Automation and Account-Based Marketing.
• Implemented a closing-the-loop Data Analytics & Content Performance Overview.
• consistently brought new knowledge, initiatives, and tooling to the team to generate more powerful online assets and a stronger branding impact.
• initiated a social selling coaching program that was rolled out top-down into our organization.
• personally trained 1300+ colleagues during hands-on workshops on how to use LinkedIn for personal branding and LinkedIn Sales Navigator.

Manager Digital Marketing Strategies

THNK School of Creative Leadership

As a digital marketing strategist, I contribute to the organizational goals by improving technical website performance, user experience & design, initiating user-generated content during in-house events, and website visitor conversion. My mission at THNK was to facilitate the admissions team to attract high-quality participants for the creative leadership program and generate requests for information on corporate innovation partnerships or in-company innovation programs. To meet these goals, I have executed the following activities:
- Optimizing website and content mapping strategy to increase goal conversion
- Operational content marketing
- Creating the content -, online -, and social media strategy
- Providing individual social media training

Marketing and Communications Manager

Deloitte Nederland

My daily activities as an online marketing specialist and social media business engineer are focused on two internal Deloitte clients and come together in an online marketing strategy, based on target group research and are fully aligned with the overall corporate communications goals.
Next to that, I have been working closely with the Deloitte Global Online team to discuss and develop future web, mobile & social media strategies.
* Deloitte Social Business
Helping a selected group of Deloitte professionals (social business champions) reach their business goals by teaching them how to create a robust online personal presence and assisting in online interaction with potential new clients. By strengthening the individual (online) personal brand we were boosting the Deloitte reputation brand one step at a time, resulting in several new business deals worth 0.5 million euros in the first 2 months.
* Deloitte Recruitment
Responsible for the execution of the online marketing strategy for vacancies & student events by applying content marketing on all social media platforms revolving around the career website www.werkenbijdeloitte.nl. to drive the conversion of website visitors and lower the Cost-per-Hire by 72% within 5 years. Improvements on all platforms were always based on data research.

Manager Digital Marketing and Social Selling

The Online Employer Marketing team supports the Dutch Deloitte recruitment process. The teams' core business basically is online marketing focusing on requisitions and events.
The team is responsible for:
- The continuous development of the career website http://www.werkenbijdeloitte, based on the output of webscans performed by our target groups and Google Analytics reports
- All management of the corporate social media channels that aim to contribute to recruitment goals
- Mobile platforms
- Blogging as the core of our content marketing strategy
- Webcare
- Stimulation of user-generated content
- Training the Deloitte NL practice and all recruiters in how to use social media to reach, or contribute to your professional and personal goals.

Manager Employer Brand Marketing

Co-creator of the Social Recruitment strategy
Stipulating the usage of online tools, based on formation planning and knowledge of labour market developments
Building & maintaining the candidate database from a CRM point of view
Promoting of the referral programme
Training Deloitte colleagues in the Practice to leverage the use of their own online networks
Guiding recruiters past online recruitment issues
Managing external creative / online-bureaus
Coaching team members
Creating reporting sets concerning the impact of Social Recruitment

Senior Online Employer Brand Marketer

Logica

* Managing the young professionals' recruitment team for the Dutch organization
* Creating the centralized annual recruitment plan
* Controlling the budget available for the recruitment of young professionals
* Ensuring the execution of the communication and media planning
* Making sure that the entire Dutch organization can receive a constant intake of high-quality CV's
* Co-creating the monthly management reporting sets for the NL Board
* Co-organizer and trainer for "Recruitment Awareness Sessions for Managers"
* Re-shaping recruitment related processes to improve the hit rate on the current CV intake
* Coming up with last minute plans, actions, and means for reaching particular target groups
* Troubleshooting with hiring managers and Directors
* Trainer for the Logica Academy in “Presentation skills for consultants”

Recruitment Process Coordinator

CMG, later Logica, ICT Management Consultancy business unit deals with supporting her clients managing their ICT related business processes, in each and every phase during all stages of change management. The service portfolio focuses on ICT management, Service Management, Systems Management and Asset Management.

ICT Management Consultant

Wilgenhaege

Wilgenhaege is a full service financial planning organization with a strong focus on financial portfolio and capital management.

Marketer

I am an internal B2B marketing consultant at Accenture, with over 17 years of experience in the digital marketing industry and 8 years of expertise in sales and buyer enablement. I work within the Global Marketing Team to help accelerate progress against our biggest strategic priorities, by creating and executing marketing projects with short-term goals and measurable outcomes.

My core competencies include designing buyer and customer journey experiences, coaching and managing teams, implementing account-based marketing, content strategy, and social selling processes, and leveraging AI-powered marketing technology to make B2B buying easier. I am passionate about generating full-funnel results by aligning marketing and sales teams, and driving business leads effectively in complex B2B environments. I am always eager to learn, innovate, and collaborate with leadership and stakeholders at all levels.

If you're interested in learning more about how I can assist you in achieving your digital growth marketing goals in complex B2B environments, feel free to connect with me!

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