Léo Goldfeder's Linkedin Analytics

I give training on how paid digital advertising works (paid media). Training for advertisers, agencies, publishers & schools, aimed at both experts and beginners. I am also one of the educational managers of the Oreegami academy which trains beginners in retraining for digital marketing professions (Media Traders & Expert.e Data/Analytics promotions). My singularities: 1) to tell you as an independent what few people can tell you otherwise 2) to make you eliminate the gray areas, understanding all of "how it works" technically 3) to explain to brands how to avoid the pitfalls that lead to unnecessary spending 4) to explain to publishers how to increase their income 5) to synthetise to c-level people what they need to know to make the difference vs others far away from technical reality up to date 6) a societal look at personalized advertising (and its massive collection of personal data), on the challenges of managing market competition, as well as on the evolution of the digital public space Before, I was in charge of the IgnitionOne trading desk in France (now ZetaGlobal) with Florian Grouffal for 4 years (from 0 to 4M€ turnover). Media trader alone at the beginning, then operational team manager (5 people) and finally main salesman (+2M turnover). Display Programmatic specialization on performance and complex campaigns. I don't have the imminent desire to change my situation but I'm always on the lookout for new projects, don't hesitate to send me a message! I hope one day to be one of those who will make it possible to intelligently regulate a sector so that it is fully at the service of society as a whole (staying profitable itself too).