Amsterdam Standard

I founded Amsterdam Standard in 2003, with no plan.
 
I was just a student who loved to build startups way before the word ‘startup’ was trendy. It started as an MVP but 20 years later, I’ve been fortunate to…

- Grow Amsterdam Standard to 175 members
- Have P&L responsibility of €15M
- Help >15 clients (scale-ups) towards a successful exit
- Co-found 16+ start-ups myself
- Become an expert in building remote teams for fast-growing companies

I am currently serving as the CEO. In 2020 we merged AmsterdamStandard with GlobalOrange and then established our holding Saasmore. 

Besides all my professional achievements, I’d like to consider myself an unofficial architect as I designed our amazing headquarters. You can come and judge by yourself ;) 

I pride myself as an ambassador of Poland, given that I spend so much of my time there! 🇵🇱

But above all, I am a proud dad of two amazing boys!

CEO & Founder

YouSir

The best SaaS-specialized UX designers, integrated in your product team. We are a better choice than an inhouse designer or a freelancer. 
♢ YouSir provides dedicated designers into your product team but they are always backed by the whole YouSir team. 
♢ You do not benefit from the brains of just one creative; but from 7 experienced designers. 
♢ YouSir is the flexible and scalable partner that will make your company more UX focussed and we bring your product to the next level. We apply our learnings from many Saas businesses to your product. Your users will really love your product.

Co-Founder &  Business Developer

Expandior

Product should be at the heart of every organisation, but often rarely is. For the last decade I've made it my mission to change the way people think about Product Management in such a way that they can't imagine to go back, and now we can deliver on that vision with Expandior.

We help Product Owners and Product Managers to raise their level of Product Management. Increasing their impact on the organisation, shaping their behaviour and increasing the mastery of their profession.

Expandior has an experienced team of former Product Managers that know from experience what works and doesn't. Not just theory, but tangible results. I'm super proud to work with this team!

Member Of The Board 

Goodplace Foundation

De Goodplace Foundation heeft als missie om het geven aan goede doelen makkelijker en leuker te maken en de gever centraal te stellen. Goodplace wil vooral ook de jongere doelgroep meer betrekken bij het geven aan goede doelen; zij haken momenteel volledig af. En dat is jammer want jongeren zijn tegenwoordig wel veel meer maatschappelijk betrokken dan vroeger. De grote ergernissen zijn voornamelijk het: moeilijk stoppen van maandelijkse incasso’s, vervelende campagnes op straat en aan de deur en het gebrek aan feedback na een donatie (wat gebeurd er met mijn geld).

https://goodplace.foundation

Co-Founder and boardmember

GlobalOrange | Creating Intelligent Software

GlobalOrange is the North Star of product management and adds more quality, security and predictability to your complete product management and takes away the sorrows and doubts that always come while (re)building a digital product. Product creation, product development and product evolution are no longer freestyle processes. Where product management processes in the physical world have already matured since the 1930’s; this still seems to be a battle for digital products. The GoDNA, frameworks and processes enable a stable and predictable path to a successful launch.

Co-Owner

GoPhoto

GoPhoto offers one-of-a-kind photo marketing concepts for attractions, festivals, museums, sport stadiums, theme parks and other places with high numbers of footfall.

Extend your visitor experience with our interactive photo moments that will not only increase engagement but will also unlock the marketing potential of your visitors and grow sales.

We provide everything to offer your guests the full photo and/or video experience. Turn-key solutions that include hardware/software integration, retail operations and support.

Seed Investor

saasmore

Saasmore is the ‘braintrust’ of digital products / Saas. The boutique firm that you want to visit when you need expert consultancy on your next Saas-challenge whether it is a Due Diligence or an expert opinion on your platform architecture. 
♢ We deliver you a battle-tested solid foundation for your rapid expansion. Saasmore is the nr.1 expert partner for venture building. We understand at large what it takes to build successful digital products.=
♢ Our kits & frameworks, tech trainings and Maturity Model will help Saas-companies to deal with their growing pains much faster and guarantee a better outcome. 
♢ Our different group brands and selected network partners can deliver essential services to facilitate that growth in various stages of our clients lifecycle.

Co-Founder & CEO

Legalloyd

Legalloyd was founded in 2010 by a team that combines first hand experience in the Dutch legal industry with thorough knowledge of the internet. Legalloyd launched in beta in November 2011 and serves hundreds of SME's in the Netherlands in 2017.

> Sold in 2018 <

www.legalloyd.com

Co-Founder

Pit Group Intech bv

Pit Group Intech B.V. was a strategic internet company which core business consists of developing websites, e-commerce applications, content managements systems and other custom-made web-based applications for small and moderate companies. Furthermore we were specialized in internet marketing (email applications, Google adwords campaigns, Search Engine Optimization and affiliate marketing). 

In my position I was responsible for the general management of the company, new business development and growth and the acquisition of new clients. 

Our clients: 
UPC, Graydon, T-Mobile Talpa, PriceWaterhouse Coopers, Gassan Diamonds, Banco Santander, Hachette Fillipachi Media (Quote, Elle, Santé, Red etc.), Chevrolet and many more.

> Rebranded as Amsterdam Standard in August 2014 <

Owner, Managing Director

MailCamp B.V.

MailCamp B.V. is part of Pitgroup Intech B.V., MailCamp actually is an email marketing product. This webbased tool is used by small and large companies to send HTML-newsletters to their subscribers, clients and/or relations. 

It is a fixed-fee package and therefore very successful and competing with other big players in the email marketing industry.

> Sold January 2014  <

Co-founder

You already know you need to scale your development team. The problem is what stands in your way… 

- Lack of tech talent (4 open vacancies for every developer)
- Hiring offshore coders (don’t integrate well with your team and culture).
- Non-flexible hiring options (you can’t expand or contract your team in a matter of weeks).

After 20 years, we know building a successful company takes more than a repository of fancy code. That’s why we provide companies with the best tech talent with seamless team augmentation. 

We grow your development team with experienced people that match your company's DNA.
📍With our five offices in the Netherlands and Poland, we can hop on a flight and visit your offices tomorrow ;) 

Plus, you’ll be in good company:

Disney+, WPP, Yesty, ChannelEngine, Orderchamp, Tiqets, UPC (Ziggo), Platform161, PRé Sustainability, Zonnepanelendelen, Hypotheekbond, Blokker, Graydon, Talpa, BCC, Onderzoeksraad voor de Veiligheid. 

Serious about scaling your development capacity? 🚀

Shoot me a DM. Drop me a line at leopold@amsterdamstandard.com. Or just give me a call at +31 6 47112884

In 2030, Apple aims to reach zero carbon emissions.

It sounds impressive. 

Yet for many businesses, their initiatives may seem out of reach:

🍃 Using low-carbon materials for product design.
⚡Finding ways to cut energy use at facilities.
☀️ Sticking to 100% renewable energy.

But their plan isn't meant to intimidate smaller businesses like us. It's meant to inspire to fight climate change.

As Tim Cook said:
"Businesses today have the opportunity to help build a sustainable future."

The only issue? Many companies still struggle to take action. 

One undeniable excuse:
- I have to be a tech giant first to start these groundbreaking initiatives.

But the truth is, every business can make a difference. No matter what your company size is, you can adapt Apple’s strategies (in your unique way):

1️⃣ Audit your company's carbon footprint
2️⃣ Create a shared sustainability goal
3️⃣ Get the team involved in brainstorming solutions
4️⃣ Focus on 1-2 areas of improvement first
5️⃣ Explore ways to minimize waste in your operations
6️⃣ Look for partners who share the same sustainability values

The key is to start small. 

As you make progress and see positive results, you can gradually scale up your sustainability initiatives.

Let's be inspired by Apple's vision and start building a greener future - one step at a time 🙌

Leopold van Oosten

CEO & Founder @Amsterdam Standard | We help scale-ups grow with development team augmentation | Built 18 startups in 20 years, 3 major wins

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