Earlyish

I help a limited number of early-stage companies gain traction and find product-market fit by honing their positioning and tightening their go-to-market approaches.

Growth Advisor/Fractional Leader

Repeat

Marketing (Fractional)

VP, Revenue

VP of Growth

Head Of Marketing

Curalate

Rebuilt company’s strategic narrative with CEO and overhauled demand gen efforts, leading to acquisition by Bazaarvoice. Prior to arriving, pipeline hadn’t seen consecutive quarters of growth in more than two years. We strung together eight straight during my time there.

TreeRing

Led company’s marketing and business development operations, delivering on-plan, profitable growth. Overall, I was responsible for sourcing 90% of the company’s new business revenue.

VP, Marketing

Director of Marketing

Monetate, Inc.

Content Marketing Manager

Sr. Writer

Drinker Biddle & Reath LLP

At Drinker Biddle, I managed the redesign of the firm's website, including its content audit and content migration plan during our move to a new CMS. I introduced the use of analytics to measure email campaign effectiveness, re-emphasized the firm's use of social media and was a member of three teams that received recognition for our marketing communications efforts in the LMA Your Honor Award competitions.

Daily responsibilities included:

• Develop and implement content and communication strategies to enhance the reputation of, and raise awareness for, firm and 20 vertical clients.

• Draft communications for firm chairman, while consulting with others in firm leadership on how best to raise brand awareness and cross-selling initiatives.

• Develop and maintain firm wide standards for brand identity and usage.

• Oversee firm’s digital presence, including website, blogs, social media, video channels and email marketing. Currently consulting with stakeholders on development of a health care microsite.

• Lead a team of three marketing assistants and collaborate with firm’s business development managers and graphic designers to create market-specific collateral.

• Previously managed firm’s traditional public relations efforts, including overseeing relationships with four PR agencies.

Communications Manager

As the primary reporter for the Pennsylvania Law Weekly supplement, my responsibilities included covering the state’s appellate court system, key judicial seat races and emerging legal trends. I also focused my reporting on investigating a widespread judicial corruption scandal in Luzerne County. That work garnered recognition from leadership throughout our chain, as well as several excellence-in-journalism contests. 

Additional responsibilities included:

• Controlled editorial content and managed 10 contributing writers for Pennsylvania 
Law Weekly supplement.
• One of first reporters to help establish the paper’s presence on Twitter.

Staff Writer -- The Legal Intelligencer

Courier-Post

As the criminal justice and public safety reporter, my primary responsibilities included covering crime, legal issues and breaking news in Camden, a city twice named America’s most dangerous, and 100 southern New Jersey suburbs. From late 2007 to October 2008, I conceptualized and helped to develop online features, including audio slideshows, videos and interactive maps, to accompany major stories.

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Leo Strupczewski

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Leo Strupczewski

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Leo Strupczewski's Linkedin Analytics