Leray Yang's Linkedin Analytics

I’m Leray, a marketer who builds stories and systems that help products find their place in the world. Over the past 5+ years, I’ve led go-to-market and integrated marketing in Web3, AI, and consumer tech—taking products from 0–1 and helping them scale across global markets. Much of my work starts at the ground floor: defining positioning, shaping brand narratives, and building launch playbooks that connect content, community, and performance channels. I’ve developed messaging houses for new products, designed influencer programs that doubled engagement, and run paid campaigns that cut CAC by nearly 40%. What I enjoy most is turning messy insights into clear, actionable strategies—whether that means reframing product messaging, driving 2x growth in early user acquisition, or building lifecycle campaigns that lift retention. My approach blends data and creativity, with equal focus on short-term impact and long-term brand equity. Great marketing is practical and human. It’s not just about visibility—it’s about creating systems where brand, product, and user journeys compound into lasting growth.