Koren Publishers Jerusalem Ltd.

Responsible for creating and developing the  company's impact in the digital sphere through powerful and exciting projects.

Director of Innovations

Gravyty

Supporting an awesome team of Account Managers - serving 1,250+ clients.
Developing and implementing Best Practices for customer support and growth at scale.
Personal Portfolio focussing on Strategic Accounts.

Director of Account Management

Graduway

Supporting an awesome team of Account Managers - serving 1,250+ clients.
Developing and implementing Best Practices for customer support and growth at scale.

Account Management Team Lead

Senior Account Manager

- Responsibilities across Customer Success and Account Management. 
- Portfolio of 120+ international clients, spanning 30+ countries including US and UK.
- Expertise in empowering and strategising creative uses of products to serve each client's unique goals.
- Experienced in developing and showcasing dynamic product presentations.
- Selected to chair key panel discussion at Graduway Leaders Summit, 2020 - GLS Connect.
- Experienced in SalesForce, GSuite.

Account Manager

JETS - Jerusalem EdTech Solutions

Marketing
   - Setting up Marketing Strategy and plan
   - Product Marketing of SaaS products
   - Develop Sales Collateral
   - Social Media Channels re-established to build brand and drive sales
   - Digital Newsletter revamped to drive brand awareness and product sales 

Communication
   - Periodic Newsletters to subscribers
   - Internal Communications to ensure effective collaboration across the business

Sales
   - Market Analysis
   - Consolidation of current and prospective customer database
   - Account Management
   - Business Development through existing leads and creating new ones.

Marketing and Sales Director

Yeshiva College of South Africa

General Management
- Directed all educational and operational managers
- Responsible for staff of 180+ and student body of 850+
- Strategic management and reporting
- Manage strategic relationships with partner organizations and companies (B2B)
- Sales Development and Fundraising (B2C)
- Directly oversee portfolio of Marketing and Communication
- Develop and direct Digital and Social Media channels; Content writing

Created Digital Marketing Portfolio
- Primary: Facebook | Increased 200 to 2000+ followers; Avg. post reach of 1800+
- Instagram | Launched in Sep ’18 - 600+ followers in 10 months
- Youtube | Launched Channel; Produced Music Videos with 50,000+ hits
- Mailchimp | Directed Campaigns for 10,000+ subscribers
- Website | Responsible for Content and Oversight of design

Communications
- Directed changeover to new database administration system – EdAdmin
- Improved capabilities for record-keeping and analysis for internal staff.
- Increased client satisfaction with improved scheduling and presentation of regular communications.
- Directed changeover of organisational software tools - MS Office to G Suite
- Improved staff collaboration and work efficiencies.
- Created searchable and online marketing material database for use across depts.
- Introduced Whatsapp Group protocols and policies
- Improved client communications; Dramatic decrease in comms grievances.

Directed Special Campaigns
- Charidy Crowdfunding - Successfully raised R7m (R2m ILS) in 24 hours.
- Recruitment Campaign - peaking with ‘Open Day’ Event; Annual Results Campaign

Print Media
- Periodic Magazine ads - Responsible for concept, copywriting and graphic design oversight.
- Submissions to Weekly newspaper; Project Manager of Annual Magazine – Reputed as best local school magazine; Pioneered Digital Channel of Annual Magazine – with exclusive and innovative online content; Published Special Periodical Journals –15,000-20,000 copies – 3 times a year & successful online version distribution.

Managing Director

Responsible for:-
- Strategy and Operations
- Customer Retention and Recruitment
- Managed 12-15 Staff Members
- Directed Annual, Monthly and Daily activities for 160+ Students
- Increase in Learner Numbers during tenure

Principal of Boys' High School

Bnei Akiva South Africa

- Successfully directed largest ever annual Summer camp - 200 staff and 800+ participants
- Coordinated Recruitment, Marketing, Project Management, Educational Curriculum, Operations

Camp Director / Rosh Machaneh

South African Board of Jewish Education 

- Managed Teams
- Responsible for Project and Event Management
- Developed and ran programming for weekly and annual retreats
- Developed and implemented campaigns across organisations

Head Advisor for Division of Informal Jewish Education

Creative and intuitive manager. Team player with a strong work ethic. Passionate about harnessing Hi-Tech to positively change the way we work, live and contribute. 

Skilled project manager, writer and presenter, with a flair for marketing and communications. Successfully transitioned into Hi-Tech - after serving as Managing Director of a K-12 schools network in South Africa for 5+ years. Served as a Director of Account Management at a leading Hi-Tech firm after moving to Israel in 2020. Now, excited to be building a new and innovative Tech division for an established company expanding into the Tech world.

Bcom, Information Systems and Industrial Psychology. Certifications in Digital Marketing.

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