Lucas Ertola's Linkedin Analytics

💼↓Experience Summary↓: • 10 yrs experience in Performance / Growth Marketing / User Acquisition, in the D2C for Travel, Fashion eCommerce, and Food delivery industries. • Led teams (< 10 FTEs) for +7 years, excelling in recruitment, coaching, and career development. • Channels: Expertise in Paid Search (SEA / SEM), Display (Paid Social & Native ads), Mobile App promotion (UAC), Affiliates, SEO, and CRM (Email & Push). • Driven Online Branding through Display & Video channels like Paid Social, CTV & YouTube; adept at brand lift studies and creative tests. • Strong analytical skills. Analyzing large data sets and generating actionable insights using SQL, Excel, and Business Intelligence tools. • Competent with Attribution Models, Cohort Analysis, and KPIs (ROI/ROAS, CAC, and LTV). • Track record of effectively allocating sizable budgets across channels to achieve revenue and ROI targets. • Ran successful campaigns across Europe, North America, and Latin America. 🛠Knowledge Summary: • Management: Project Management, Budget & Forecasting, P&Ls, Leadership. • SEA/SEM: Google Adwords, Bing Ads, Yahoo Gemini. • Bid Optimizers: Kenshoo, Marin, QuanticMind, Adobe Adlens(Efficient Frontier). • SEO tools: Google Search Console, Moz, Href, Screaming Frog, SEMRush. • Display & Social Ads: GDN, Facebook Ads, Twitter Ads, Youtube, Taboola, Pinterest Ads. • Facebook Marketing Partners: Smartly, Adphorus. • Automation Projects with Adwords API, Facebook API, Adwords Scripts. • Analytics & Tags: Google Analytics 360, Adobe Analytics, Google Tag Manager • Reporting: SQL, Google Data Studio, PowerBi, QlikView, Chartio, Looker, Redash. • ESP / CRM: Emarsys, Selligent • Mobile App Tracking: Appsflyer, Tune, App Annie. • Travel META's Campaigns: Tripadvisor, Kayak, Trivago, HotelsCombined, Mundi, Google Hotel Price Ads.