CMA Soulmate

Fractional Head of Customer Marketing, Content Creator, Personal Brand Advisor

Creator, Consultant, Start up Advisor

UserEvidence

Board Advisor

The Barrett Residence

Working mother trying to get to the office on time in a burgundy mom van. Hardest job of all the positions listed. 💯

Sendoso

❇️ Played an integral role in the company's exceptional growth, contributing to the increase in revenue from $2 million to $40 million and the expansion of the team from 10 to 300 employees.
❇️ Led the strategy for customer marketing campaigns to achieve sales, marketing, product adoption and retention goals. 
❇️ Designed, launched, managed, and scaled a Customer Community Program. 0-600 members in 4 years. 🔥 Results: 34% increase in platform spend once they enter the program.
❇️ Built Sendoso’s Customer Reference Program, including running quarterly Group Reference Events with prospects and advocates. Results: $10M influence in Closed Won business.
❇️ Wrote and promoted high-quality customer testimonial material including case studies, videos, one-sheeters, slides, blog posts, social posts. Results: $3M+ influence in Closed Won business.
❇️ Created and ran a slack community for 600+ customers with a peer-to-peer program. Results: 72% Engagement
Managed Customer Advisory Boards, User Groups, Webinars.
Review programs for TrustRadius and G2 (Recognized for winning Top 5 Best Software Platforms by G2
Results of Advocacy Program in Total:  🔥 260% ROI including operating costs (headcount).

Sr. Director of Customer Marketing & Evangelism 

Director of Customer Marketing & Advocacy

Senior Manager, Customer Advocacy

Sendoso is challenging the status quo of communication. Our fully integrated direct mail and gifting solution enables companies to rise above the noise, acquire target prospects and retain valued customers. We solve the sourcing, physical warehouse storage, inventory tracking, and ROI attribution problems so you can focus on what matters most: being creative and personalized in how you establish meaningful relationships at scale.

Sr. Customer Marketing Manager

EVERFI

As the nation's leading education technology company, EVERFI currently provides online compliance training solutions to thousands of corporations on critical topics including Anti-harassment, Code of Conduct, Data Security, and GDPR.

Designed and built out the Customer Marketing function from the ground up.  This included Customer Advocacy programs (including referrals, testimonials, references, etc.) and directly influencing retention and expansion through effective marketing campaigns and events. Built an incredible customer journey/experience and sprinkled in ABM efforts to hit our overall business goals.

Director, Customer Marketing 

Engagio

Engaged directly with customers to cultivate co-marketing relationships to produce customer success stories, blogs, video testimonials, webinars, references and repeat customers.
Designed a Customer Reference Library in SFDC and integrated Engagio Plays to enhance Sales Executives work flow.
Designed, launched and managed a Customer Advocacy Program that went from 0 to 70+ elite customers with 90% retention rate. Recognized for driving 50+ reviews across G2 Crowd in 6 months.

Customer Marketing/Advocacy Manager, CSR Lead

Marketo

Enterprise Engagement Manager- US West

As an SMB Engagement Manager, I led the development of services by scoping out customer objectives to leverage the services we offer and increase user adoption of our software. I was responsible for the creation of quotes for SMB Professional Services offerings and manage the quote process all the way through to customer approval. I managed executive level client relationships and team effectively with other parts of the organization to address and resolve customer issues.

Services Bookings for Q1-15: 152% of Target
Services Bookings for Q4-14: 129% of Target
Services Bookings for Q3-14: 242% of Target
Marketo Star On Fire Award- Q3
Services Bookings for Q2-14: 186% of Target
Marketo Super Hero Award- Obtained in Q2-14
Services Bookings for Q1-14: 140% of Target
Quota Increase 30%
Services Bookings for Q4-13: 140% of Target
Services Bookings for Q3-13: 132% of Target
Services Bookings for Q2-13: 147% of Target
Q1-13: Ramp

SMB Engagement Manager

Sales Development Representative

Cumulus Media

•      Script, produce, and host multitudes of skits, features and interview specials for Saturday evenings from 7pm to Midnight.
•	Co-host Thursday from Noon to 1pm. “World Famous All Request Lunch Hour”
•	Administered customer service by building a rapport with listeners through requests and contests.
•	Partnered with Sales Department to secure advertiser endorsements.
•	Monthly outside studio appearances greeting listeners to increase ratings.
•	Scripted on-air commercials weekly for advertisers. 
.

Radio Personality

Customer Marketing Leader | Start-up Advisor | Top 25 CMA Influencer | Author

Customer-centric B2B Marketer at the intersection of Customer Success and Marketing. I enjoy finding ways to showcase the most valuable part of any company: customers. I have deep expertise in client relationship management, the customer journey, and customer retention.

I'm passionate about the power of customer advocacy to create great experiences that deepen relationships, enhance customer satisfaction and, as a result, drive revenue.

Specialties: Marketing Automation, Account Based Marketing, Lifecycle Marketing, Advocacy, Reference Programs, Relationship Management, Events, Content Creation, Interviews, Surveys, Reviews, Case Studies and GIFTING 🎁

I just had to shout it from the rooftops: I've been named one of the “Top 100 Female B2B SaaS Pipeline Pioneers” by SalesIntel.io, and honestly, I'm over the moon! 🌙✨

Women in B2B SaaS are frickin trailblazers carving out new paths, breaking the mold, and sprinkling a bit of magic in the tech world with our creativity, leadership, and innovative spirit.

I'm obviously thrilled to stand alongside some of the most dynamic and inspiring leaders in this list – women who not only excel in their roles but redefine what success looks like in the SaaS universe.

Jen Allen-Knuth, Leslie Venetz, Rosalyn Santa Elena, Samantha McKenna, Angela Snyder

And hey, while Women’s History Month might be wrapping up, our journey and support for each other are just getting started. 

Here's to more breakthroughs, collaborations, and celebrations. We're just getting started. 🚀💼 

#B2B #SaaS #WomenInTech

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