Gallagher

Area Vice President, Sales Operations & Marketing (OH/MI)

Responsible for leading the Ohio marketing team, developing and executing the statewide marketing strategy, and working with the leadership team to support the overall sales strategy. Work with leadership, consultants and sales professionals to align marketing initiatives with new business development through brand management, thought leadership initiatives, direct marketing, public relations, seminars, and events. Also responsible for increasing brand awareness in the marketplace and designing and implementing quality, cost-effective sales training and enablement strategies that make a demonstrable contribution to the achievement of the company's strategy and supports improvements in sales capabilities.

Director Of Marketing And Business Development/Ohio Communications Practice lead

“Honored eight years in a row to be the only insurance broker recognized by the Ethisphere Institute as a World's Most Ethical Company, Arthur J. Gallagher & Co. is one of the world's largest insurance brokerage and risk management services firms. We provide a full range of retail and wholesale property and casualty brokerage and alternative risk transfer services globally, extensive employee benefit consulting, and exceptional actuarial services. Gallagher also offers claims and information management, risk control consulting and appraisal services, human resource consulting, and retirement services to clients around the world.”

Arthur J. Gallagher & Co., is comprised of two divisions, Property and Casualty, and Employee Benefits.
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As the regional marketing manager for the Ohio branch of Arthur J. Gallagher & Co., I am responsible for managing and implementing the branch-wide marketing strategy. I work with leadership, consultants and sales professionals to align marketing initiatives to new business development through brand management, thought leadership initiatives, benchmarking surveys, direct marketing, public relations, seminars and events. I am also responsible for increasing brand awareness in the marketplace through  advertising, direct marketing, public relations, client relations, special events and community outreach and involvement.

Marketing Manager

Westfield Insurance

Responsible for delivering the annual communication plan for key audiences. As the “communications orchestrator”, I was charged with ensuring all messages aligned with marketing best practices and principals and included proper tone, spirit and content. I partnered with leaders across the enterprise, to deliver strategic marketing and communication recommendations to support the achievement of business goals. I was responsible for creating strategic marketing communication messages that bring the Westfield Group value proposition to life, as well as developing measurement plans to track the business value of those messages. Additionally, I held a relationship owner role as a marketing subject matter expert, to build trust and confidence with enterprise business units and leadership teams and to position the Marketing and Customer Experience team as a trusted business partner.

Marketing Communications Manager, Agency/Broker Marketing & Communications

As a collaborative partner to assigned business units, I developed, implemented and measured the success of strategic marketing and communication plans. I worked with various leaders across the enterprise to identify, plan, manage and implement communication strategies that achieve business goals and objectives. Responsibilities also included development and management of corporate and individual agency partner direct marketing programs, which included training, marketing and activation of programs, copywriting, editing, account management, budgeting, reporting, metrics & program analysis.

Senior Marketing Specialist

Akron Beacon Journal

Responsible for managing successful execution and delivery of commercial print, advertising pre-prints, print and deliver, total market coverage (TMC) and other non-ROP advertising products. Held full P&L responsibility for Savvy Shopper TMC brands; analyzed market, cultivated innovation, designed promotional strategies and managed budgets. Maintained oversight and management of third-party vendor relationships. Delivered integrated marketing solutions through coordination of graphic design and production teams, vendors and account executives.

Total Market Coverage Manager

Responsible for growing sales in assigned territory by collaborating with customers to design effective marketing campaigns. Generated leads, made sales calls and created proposals for new and repeat business. Responsible for account management, contract negotiations and a consultative sales approach.

Retail Marketing Consultant

Provided support for the major and national account executives including client management, account servicing and maintenance of all active accounts.

National & Major Account Advertising Coordinator

WOIO/WUAB

As a production assistant, I was responsible for importing chyron and still store graphics during newscasts, preparing fonts and graphics for newscasts in coordination with director’s rundown report, writing copy for anchor scripts and filling in on teleprompter and Assignment Desk as needed.

Production Assistant

Specialties: Experienced in media, direct marketing, social media marketing, advertising, purchasing, commercial printing, business analysis and project management.

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