Appriss Retail

Lead a dynamic digital marketing team overseeing email marketing, social media, websites, digital advertising, blog content, and SEO for a B2B SaaS company.

Digital Marketing Manager

Appriss Retail’s data science-driven solutions bring together real-world retail expertise and real-time analytical insights to help retailers elevate the consumer experience and generate more revenue across multiple channels.

Digital Marketing Specialist

Midwest Direct

•	Create and manage marketing content for use on various platforms, including email, the Midwest Direct blog, Direct Hit newsletter, and social media, generating a 64% increase in site visitors since beginning of employment. 

•	Manage a marketing content calendar with an emphasis on SEO generation, sales alignment, and resources to aid readers along the buyer’s journey. 

•	Develop resources for client-facing and internal IP Targeting campaigns, including banner creation, landing pages and content. 

•	Design and launch LinkedIn ad campaigns and present key analytics to management.

•	Create ad-hoc sales requests, including email announcements, case studies, presentations and sell sheets.

•	Provide monthly analytics reports on social media, the Midwest Direct website, emails and Unbounce landing pages.

•	Assist with graphic design as needed for social media, email and online landing pages through Adobe Photoshop.

•	Source industry-appropriate articles for distribution through social media, garnering a 116% increase in LinkedIn reach and a 22% increase in Twitter followers.

Marketing Communications Specialist

Thermo Fisher Scientific

Responsibilities included lead distribution, internal and external email communications and announcements, maintenance of the Microbiology Solutions Facebook page, lead coordination of the U.S. catalog, restructuring of Microbiology Division’s marketing iConnect website pages, asset management and assisting in developing and enriching content for the Microbiology section of the new thermoscientific.com website. 

During my time at Thermo, I was a member of the Oakwood Village site's Social Committee as well as the Communications Co-Chair of the Millennial's Employee Resource Group's Communications and Social Media Sub-Team.

Proforma

Responsibilities included email design and execution for all marketing communications, working one-on-one with Proforma's franchise owners to create unique and effective customized email campaigns, contributing content to the Proforma Blog and monthly eNewsletter campaigns, monitoring and tracking of email campaign statistics and utilizing HTML to create and launch a weekly company-wide newsletter.

eMarketing Specialist

Benghiat Marketing & Communications

-Assisted in the development of a company blog, LinkedIn page and improved company website.

-Provideded content for client press releases, website content and email blasts.

-Assisted in the implementation of a client blogger outreach project

-Performed online and print ad monitoring and recording

Marketing Intern

CVS Pharmacy

Assists in customer relations, stocking shelves, and processing film and digital photo orders.

Sales Associate

Wigs for Kids

-Created a strategic marketing plan

-Created and distributed two surveys that aimed to capture donation preferences of both individuals and organizations for the Adopt a Kid Program.

-Analyzed survey data through SPSS software and presented recommendations to the company based on the results of various statistical tests. These findings were passed along to Wigs for Kids founder, Jeffrey Paul, and have been used to make upcoming fundraising decisions.

Student Marketing Consultant

John Carroll University

Student

WorkPlace Media

-Assisted with managing the company's PR agency, resulting in a significant increase in website traffic during internship including sales and lead generation.  

-Researched, developed and implemented a plan that successfully increased press release activity internally through a national newswire service.

-Fielded press releases and pitch story angles, which included key market research findings gathered from consumer intelligence firm BIGresearch, to marketing industry reporters for journals such as Advertising Age, Brandweek, and MediaPost.  

-Assessed previous company communication and developed a plan that calls for consistent correspondence with prospects and clients by various company executives and the Marketing Department plan which allowed for increased response efficiency within the company.

-Developed the infrastructure for the communications plan to be executed easily and with little time needed post-internship.  Execution of this plan during internship drove client responses, including DineEquity’s Julia Stewart.

Goal-driven and creative marketing professional who thrives in fast-paced environments. Font nerd, pun lover, sharp-witted wordsmith.

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