Advisor

Led social media innovation for large-format printing at HP.  Trained ~150 global campaign managers to build their social media skills and enable success with the latest social technology available for B2B marketing.

• Developed and delivered social media training globally to drive improvements
• Consulted on campaign strategy and the best way to integrate digital marketing
• Reviewed content and wrote copy
• Built data targeting programs including account-based marketing

Worldwide Graphics Solutions Business Social Media Marketing

Drove social media activities for HP's largest consumer business - printers and ink. Specialized in influencer content development and hyper-targeted social media data programs using first, second and third party data.

• Social media thought leadership 
• Paid social media
• Influencer programs
• Data partnerships with major retailers
• Data targeting and retargeting
• Media and design agency management

US Consumer Print Social Media Marketing

NVIDIA

Led global social media for NVIDIA. Built digital programs and trained global stakeholders across 50+ corporate properties to increase brand engagement and related sales. Managed 14 corporate NVIDIA accounts reaching millions of fans daily. Organically doubled fan base in first year to over 10M. Named "50 Companies That Get Twitter" by HBR in 2015.

• Social media thought leadership
• Global content development and distribution
• Social media event and product launch strategy
• Social demand generation
• Brand listening and social metrics 
• Team leadership

Head of Global Social Media

Cisco Systems

Led team responsible for all Cisco global social media platforms, including Facebook, Twitter, YouTube, LinkedIn, Google+, and SlideShare. Pioneered several social lead generation programs resulting in measurable MQL dollars. Served as the hub in a hub-and-spoke social media model.

• Global social media campaign management
• Social demand generation
• Social content strategy
• B2B video expertise
• Team management

Team Lead, Global Digital and Social Media

Develop strategies to improve content on the world’s highest-rated IT website. Consult to internal clients on messaging, search, content curation, and web best practices. Build better web content through analysis of key performance metrics, audience, stages in the buying cycle, user behavior, and product marketing objectives.  Expertise in video best practices.

• Video analysis and best practices	
• Content strategy
• Reporting and analysis
• Demand generation  
• Search

Managing Editor, Content Strategy

eBay Inc

Drove marketing efforts for a start-up marketplace within eBay focused on providing economic opportunity for artisans in developing countries.

•	Site concept development
•	Merchandising and product selection
•	Market research
•	SEM, online advertising, community marketing
•	Branding and public relations

Marketing Lead for WorldofGood.com

Drove strategic marketing programs for the eBay Developers Program to encourage developers to build for the platform and market the tools to sellers. As a start-up within eBay, the program successfully grew from 3,000 to 50,000 developers in three years.

• Owned the program website, including redesign of overall site UI and IA
• Managed relationships with industry partners 
• Secured promotional placements on eBay.com, resulting in millions of exposures each month
• Managed online directory of thousands of software solutions for sellers
• Wrote and evangelized “Marketing Handbook for the eBay Developers Program”

Marketing Manager

Named one of the Top 40 Digital Strategists by the Online Marketing Institute. Expert in social media and making websites better for Cisco, eBay, Apple and HP. 

Specialties: digital data targeting, digital and web strategy, social media demand generation, content strategy, copywriting, B2B video, Facebook, Twitter, LinkedIn, YouTube, ink and printers, influencer marketing, partnerships, ecommerce, branding, merchandising, advertising, search, creative services, design.

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