Leslie Koch's Linkedin Analytics

I build teams and launch new products that drive revenue growth. At TelevisaUnivision, I developed and lead the internal paid media + creator agency-- driving a 3x increase in social ad revenue in just three years. I oversee every phase of advertising campaigns, from presale insights and strategy through activation and sales attribution. At WarnerMedia, I built and led CNN International's paid media agency, managing teams in London and New York. I developed and executed go-to-market strategy and product marketing, positioning CNN as the global leader in branded content advertising. Prior to CNN, I built HBO's social insights practice from the ground up, influencing program marketing and content strategy. I also directed product research that informed the pricing, messaging and acquisition strategy for HBO GO and HBO NOW. The common thread in my career has been storytelling; specifically, transforming data into clear business strategy. This is at the heart of what I do, whether I'm pitching a commerce campaign to a top advertiser, leading global sales training or explaining how growth marketing works as a keynote panelist. A graduate of the University of Pennsylvania, I am an active Penn alumnx and enjoy interviewing prospective students. While studying abroad in Buenos Aires, Argentina, I developed a love of travel; I took a career break from HBO to backpack around the world, blogging my way through 17 countries in a year.