Leslie Lawton's Linkedin Analytics

𝐓𝐡𝐞 𝐭𝐫𝐮𝐬𝐭 𝐠𝐚𝐩. 𝐈𝐬 𝐭𝐡𝐢𝐬 𝐨𝐧 𝐲𝐨𝐮𝐫 𝐫𝐚𝐝𝐚𝐫? 𝐈𝐭’𝐬 𝐜𝐞𝐫𝐭𝐚𝐢𝐧𝐥𝐲 𝐨𝐧 𝐦𝐢𝐧𝐞. I’m a copywriter, content marketer and blogger. I work with words – and how they play against images and design. In my experience, writing, blogging, and creating content is best if you engage with a voice that captures the uniqueness and spirit of your company. It's about style. (You want people to actually read and relate to what you publish.) Substance is right up there, too. Transparency, telling your company’s truth. 61% 𝐨𝐟 𝐩𝐞𝐨𝐩𝐥𝐞 𝐬𝐚𝐢𝐝 – 𝐢𝐧 𝐚 2022 𝐠𝐥𝐨𝐛𝐚𝐥 𝐬𝐮𝐫𝐯𝐞𝐲 – 𝐭𝐡𝐚𝐭 𝐦𝐢𝐬𝐭𝐫𝐮𝐬𝐭 𝐢𝐬 𝐭𝐡𝐞𝐢𝐫 𝐝𝐞𝐟𝐚𝐮𝐥𝐭. * They want to see evidence before they respond, connect, click, or accept. That’s a meaningful shift in attitude, and here’s another one: Business is now the most trusted institution in the world. Trust in business is pulling out in front of NGOs, government, and the media.* This is a challenging paradox. Business is more trusted, and yet consumers are less trusting. If this is the kind of creative problem you're trying to solve, I’m ready, willing, and available to help you write your way forward. Here are the services I offer (working with my resources or yours): ☀️ Communications & content strategy ☀️ Copywriting ☀️ Email campaigns ☀️ Website writing (including UX, SEO, conversion optimization) ☀️ Digital marketing ☀️ Brand development (naming, taglines, voice) ☀️ Digital marketing ☀️ Social media marketing ☀️ Tracking and analytics ☀️ Specialized communications for company stakeholders What problem are you trying to solve? And can great writing make the difference? Let's connect on Zoom to see if I can be helpful. https://schedule.connectedcom.com/discovery-call Or feel free to reach out at [email protected].