Lewis Farthing's Linkedin Analytics

Email Marketing Specialist with a proven track record in implementing successful email marketing campaigns for brands known worldwide. My expertise lies in devising targeted strategies that engage diverse customer segments, enhancing open and click-through rates, while significantly boosting brand revenue. In terms of email platforms, I operate on the market leader which is Klaviyo, managing subscriber databases, segmenting lists to personalise content, and conducting A/B testing to optimise performance. With analytical skills that enable me to monitor and report on campaign results, I provide actionable insights to drive continuous improvement and ROI. Beyond email strategising, I am experienced in leading and managing teams, with a strong focus on delegating tasks effectively to ensure all deadlines are met to align with the brand’s objectives of increasing email revenue. My leadership style is collaborative yet focused on delivering results, ensuring every team member feels valued I aim to create an environment where creativity and innovation are encouraged.