Spinelli

• Implement and optimize digital marketing strategies for the 10 dealerships
• Manage site updates
• Analyze web performance

Digital Marketing Specialist

RONA

• Led multiple revamps that boosted add-to-cart rates across various home decor categories.
• Analyzed website data to drive targeted category page redesigns, resulting in improved conversion rates.
• Optimized taxonomy and purchase paths to enhance user experience and increase conversion rates.
• Successfully managed a virtual team of 4, fostering collaboration and achieving key objectives.

Ecommerce Advisor & Team Lead - Category Experience

FGL Sports Ltd

• Contributed to analysis that optimized promotional strategies, resulting in a significant uplift in sales.
• Directed weekly marketing priorities across various channels to maximize effectiveness and ROI.
• Evaluated the performance of promotional events to refine future strategies and drive sales growth.
• Managed the Triangle loyalty program for Sports Experts, enhancing customer retention and engagement.

Marketing Promotions & Loyalty Specialist

ALBI le Geant

• Successfully managed search, remarketing, and display ads campaigns on Google Ads for 11 dealerships, resulting in improved visibility and conversion rates.
• Orchestrated multiple Facebook campaigns, leading to a significant uplift in leads.
• Provided strategic guidance to content writers, resulting in articles being ranked on Google and driving organic traffic.

Digital Marketing Manager

Yellow Pages / Pages Jaunes – Canada

•Manage process of campaign set-up and ongoing optimizations across all platforms.
•Proactively engage account reps in order to find ways of improving campaigns, minimizing discrepancies, and identifying new areas of opportunity.
-Proactively monitor campaigns ensuring that all deliverables are executed on time and producing high quality leads.
•Regularly perform in-depth analysis of entire campaign portfolio to ensure end KPIs are being met, and to identify underperforming campaigns.

SEM Campaign Manager

DataCandy

•Coordinate and align the needs of executives along with key members of various departments
(Project Managers, Sales professionals, Graphic designers ) 
•Create and manage Linkedin Ad campaigns in order to promote the company and also  the various webinars it may offer. 
•Develop email marketing strategies and deploy them on Net-Result (marketing automation software) 
•Maximize the presence of the company through various social media campaigns and website initiatives 
•Efficiently update all communication tools (website, brochure, etc.).

Marketing Coordinator

Espritsdentreprises.fr

• Analyze investment projects by gathering information about the market, business model, financial information etc..
• Prepare logistics of events (exhibitions, thematic meetings of the association, awards etc.).
• Update different communication tools (websites, press releases, brochures, flyers etc.).

Marketing Intern

Randstad

•Process bi-weekly and weekly payrolls in an accurate and timely matter using Paystation, JDE and Ceridian
•Respond in a professional matter to consultant inquiries through email and telephone requests
•Solves effectively a variety of issues related to employee payroll, T4 and related topics.
•Issues record of employments for terminated employees
•Provides information such as paystubs, total employee hours worked to assist consultants in their work

Payroll administrator

Topo Marketing

•Develop web marketing strategies to meet and satisfy customers needs.
•Coordinate subcontractors (programmers, designers) to execute tasks  as required and meet deadlines prescribed by the customer.
-Prepare presentations at business events.
•Conduct SEO for local clients.
•Find and develop creative content to distribute on social media.
•Participate in networking activities in order to expand the business network of the company.

Web Marketing Consultant

Bookrenter.ca

•Write the company business plan.
•Conceive creative ideas for developing the company's website.

I'm passionate about the world of marketing, especially where creativity meets results. With 10 years of hands-on experience, I've become a Digital Marketer with a talent for e-commerce. I love putting together marketing strategies that not only grab attention but also deliver real outcomes.

Here's what I offer:
•A deep understanding of digital tools and analytics that guides strategic decisions.
•A commitment to constantly learning, ensuring I'm always at the forefront of industry trends and practices.
•Proven leadership abilities that inspire teams to achieve and exceed their goals.

Currently, I'm experimenting with AI to identify the best way to use it for enhancing productivity and promoting innovation. Follow me on my journey to learn more.

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