Lucia Fallavena's Linkedin Analytics

Over the past 7 years, I have been at the forefront of digital marketing and product marketing for leading companies such as Google, AppFollow, Preply, Rocket.Chat, and Pipedrive. My role has centered on driving revenue growth by deploying effective go-to-market strategies, refining positioning, honing messaging, and developing content strategies to boost customer adoption. Currently, I lead the product marketing efforts at Engageware, the go-to customer engagement platform powered by proven conversational and generative AI technology. Engageware supports over 700 industry leaders, including Visa, Sony, Picpay, Best Buy, and Cambridge Trust. My role involves overseeing our go-to-market strategies and product launches, as well as leading competitive intelligence, voice of the customer, and market programs, to ensure we remain at the forefront of innovation in the customer engagement sector.