Engageware

Senior Content and Product Marketing Manager

Aivo an Engageware Company

Product Marketing Lead

Cursos PM3

Columnist - Product Marketing

EZ Market - Consultoria em GTM B2B

GTM Advisor

Product Marketing Alliance

Product Marketing Alliance is a collective of passionate product marketing managers committed to driving demand, adoption and the overall success of their products. Their Slack channel and meetups unite 1,000s of PMMs all over the world and their mission is straightforward: to promote and elevate the role of product marketing.

👩🏻‍🎓 Product Marketing Certified (2021)

Insider member

Albacross

▹ Owning the go-to-market plan for new products working closely with Product, Engineering, Sales, Customer Success and Marketing to build effective launch strategies.
▹ Partnering with Product, Sales, Customer Success and Marketing teams to plan routes to market.
▹ Working with product managers to build, ship, and grow features that our customers will love.
▹ Developing a deep understanding of our personas and what their customer journey looks like. Update personas, customer journey maps on an ongoing basis and ensure the right messaging and positioning.
▹ Being the go-to expert on industry trends and competitors that will guide our go-to-market strategies and provide feedback and guidance to other teams as needed.

Senior Product Marketing Manager

Rocket.Chat

▹ Independently drove impactful go-to-market launch strategies by owning the development of audience strategy, value proposition, messaging, positioning, and PR strategies
▹ Developed research plans to uncover customer insights, steer & validate the product roadmap, and stay on top of the competitive landscape
▹ Led marketing programs for different verticals and subproducts as part of the GTM strategy to create and accelerate the pipeline.
▹ Contributed to a considerable increase in sales win rate and sign-ups through marketing campaigns.
▹ Acted as the voice of the customer to identify user needs by deeply understanding our customers and how our product works globally, to create data-driven, actionable insights for product teams.
▹ Worked closely with product and marketing teams to brief them with the user insights, value props and messaging in order to successfully execute go-to-market campaigns.

Product Marketing Manager

Who Runs The Words, Content Agency

▹ Provided services related to content marketing and brand strategy focused on customer acquisition for leading B2B and SaaS brands, such as AppFollow, Pipedrive and Playvox.
▹ Championed full responsibility for account management of clients and acted as a consultant while travelling and living in three different countries.
▹ Generated a 30% average increase rate related to organic traffic for clients via inbound marketing efforts.
▹ Expanded client’s social following by 30%, which maximized directly the number of paying services hired.

Owner and Marketing Manager

Cabify

▹ Designed strategy and priorities with specific goals and metrics for organic and paid digital channels, led local operation to rank among the top 5 cities for highest Gross Merchandise Volume in 8 months.
▹ Pioneered implementation of an AB test schedule, experimenting across acquisition channels, content, communication and campaigns.

Digital Marketing Manager

▹ Led creation and management of digital marketing campaigns focused on rider acquisition.
▹ Coordinated efforts with cross-functional teams including sales and partnerships to execute marketing plans that increased customer retention by 75% in 9 months.
▹ Promoted after 9 months thanks to achieving excellent results, such as considerably increasing the company operation’s gross merchandise volume through marketing efforts.

Digital Marketing Analyst

Google

▹ Maintained the linguistic system supporting the semantic search behind the search engine, providing structural and semantic analyses of user utterances.
▹ Assisted machine learning and neuro-linguistic programming processes to make sure the algorithm processes were efficient.
▹ Analyzed data from 75,000 monthly active users and used outputs to guide Google Assistant’s algorithm. 
▹ Advised on improvements based on morphology, syntax, and semantic analysis.

Data Annotator

Over the past 7 years, I have been at the forefront of digital marketing and product marketing for leading companies such as Google, AppFollow, Preply, Rocket.Chat, and Pipedrive. My role has centered on driving revenue growth by deploying effective go-to-market strategies, refining positioning, honing messaging, and developing content strategies to boost customer adoption. 

Currently, I lead the product marketing efforts at Engageware, the go-to customer engagement platform powered by proven conversational and generative AI technology. Engageware supports over 700 industry leaders, including Visa, Sony, Picpay, Best Buy, and Cambridge Trust. My role involves overseeing our go-to-market strategies and product launches, as well as leading competitive intelligence, voice of the customer, and market programs, to ensure we remain at the forefront of innovation in the customer engagement sector.

Taplio

Lucia Fallavena's Linkedin Analytics

Want to drive more opportunities from LinkedIn?

Taplio

.css-1jgreyo{background-image:linear-gradient(284deg, rgba(39,43,72,1) 0%, rgba(33,47,183,1) 100%);color:transparent;-webkit-background-clip:text;background-clip:text;}Lucia Fallavena's Linkedin Analytics

Want to drive more opportunities from LinkedIn?

Lucia Fallavena's Linkedin Analytics