Virago Marketing

Director of Customer Success and Strategy

•	Managed the B2B marketing team and vendors to execute marketing initiatives across content creation, lead generation, PR, reporting and analytics, research, and marketing strategy. 
•	Collaborated with the sales teams to create strategies focused on corporate growth.
•	Spearheaded the adoption and implementation of a new marketing automation and project management platform for the Marketing and Communications team to improve transparency and marketing effectiveness.
•	Collaborated across departments to develop NFI’s the Voice of Customer program roadmap to influence customer communication and retention. 
•	Oversaw the development and deployment of NFI's cross-functional field branding effort - overhauling and standardizing field branding, recruiting materials, and safety messaging throughout all locations.

Marketing Director

Tucker Company Worldwide

•	Launched strategic customer advocacy and retention initiatives and collaborated with executives to find consensus.
•	Directed the internal communications strategy and oversaw executive communications to drive engagement, align teams with organizational goals, and shape culture.
•	Developed and implemented comprehensive change management plans to maximize the adoption of strategic initiatives by all levels. 
•	Executed a comprehensive marketing strategy, including campaigns, content development, PR, and social media to enhance revenue growth year-over-year, drive leads, and influence future lifetime value of accounts.
•	Co-founded and oversaw the internal company shadow board to optimize the circulation of ideas and involve all levels of staff in the overall organizational strategy.

Senior Director, Marketing and Customer Advocacy

Comcast

Managed all facets involved in planning, research, strategy, creative development, and execution of Philadelphia DMA’s integrated marketing strategies.	 

•	Delivered subject matter expertise in marketing to influence product messaging and launches, sales initiatives, and client retention efforts.
•	Supervised team responsible for brand positioning, client retention, promotional campaigns, and graphic design.
•	Collaborated with key internal corporate, division stakeholders, media and creative agencies, and vendors to enhance revenue through lead generation programs.
•	Developed annual department budgets and evaluated financial performance against estimates.

Marketing Supervisor

Marketing Specialist

Women's Business Development Center

Oversaw various activities involved in managing day-to-day council and board operations, brand identity, lead generation, CRM, and external content creation. Deployed effective management strategies to administer event software, design and write collateral, manage committees, and oversee logistics of annual events.

•	Delivered exceptional performance while formulating future-focused B2B marketing plans for events and fundraising initiatives.
•	Planned and managed events on time and under budget through strategic planning and implementation.

Events & Development Coordinator

Greater Philadelphia Chamber of Commerce

Administered planning, subject matter, execution, and promotion of business events while remaining cognizant of client needs, cost, speaker credentials, audio-visual requirements, site inspection, and revenue goals. Cultivated and sustained strong relationships with program sponsors to ensure fulfillment of benefits as well as satisfaction with event experience.

Event Specialist

Cache

• Interviewed, trained and supervised staff
• Significantly reduced inventory loss by 13%
• Promoted sales by providing product information and assisting customers with purchasing decisions
• Maintained and designed store displays
• Organized stock and performed monthly inventories

Assistant Manager

I'm a passionate advocate for change, firmly rooted in the belief that success in business is intimately tied to our values and how we treat people. 

I bring a diverse skill set to the table, including branding, change management, communications, and marketing strategy. My sweet spot lies in crafting clear, practical roadmaps, fostering teamwork, and developing strategies that boost the employee experience, encourage growth, and nurture organizations.

My focus areas:
• Employee Experience and Engagement
• Employer Brand
• Change Management
• People and Culture
• Strategy Planning and Execution
• Organizational Development
• Communications

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Leigh Sauter's Linkedin Analytics

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