Lia Parisyan's Linkedin Analytics

How did I get into Marketing? I was a Poetry major with an insatiable interest in languages. My career launched at the start of the 2008 recession. I made lots of fancy coffee and submitted even more (unpaid) blogs—living the starving artist’s dream. But I had a unique opportunity in my senior year of college. I needed money to pay for my last semester. I was a pro at the Internet when search engines buffered and returned mostly clickbait. I found and entered a global focus group competition hosted by Headbox UK and Unilever. I was called into a market research firm near Times Square. I knew people behind the double glass were observing me and others, much like Jane Goodall studying wild chimpanzees. They fell in love with my concept, so I was ushered into a top-secret project. Me and ten or so “kids” from around the world had to come up with branding and a scent profile for a confidential product. Only on the last day were we told what it was: a super popular body spray. My group came up with the sleek white bottle holding notes of lavender and cedar for a lighter, more sophisticated scent profile. It was then, that I realized my love of branding and strategy. But finding work in that field was tough. So, I started writing food and arts content for Bounty paper towels through Skyword. I also became a Manhattan restaurant reviewer and green beauty writer for the Examiner thanks to my bartending license and makeup artist degree. Next, came Leviton Manufacturing. Through them, I became one of the first corporate bloggers on Brazen Careerist. I wrote in a then unthinkably conversational tone. It wasn’t until the data came in that my approach was taken seriously. These credentials also made me a contributor on Social Media Week. As Kubrick's ape had an 'aha moment' to use a bone as a tool in “2001: A Space Odyssey”, I felt the same level of ecstasy when I evolved into content marketing. My varied background, experience in UX copywriting, market research, and ability to speak “Designer & Dev” make me a unique brand strategist. I can see visual identity from multiple perspectives and work with teams to stitch captivating customer experiences. Having worked in both B2C and B2B, I know how to perform deep customer research, analyze surveys and heatmaps, and lead workshops to not only help customers find what they’re looking for, but transform them in the process. If you want to know more about what drives me, read this: https://bit.ly/powerwomenlia