Teamtailor

Marketing Team Lead

- Responsible for developing strategies for customer acquisition, retention, community building, brand awareness, growth and engagement in the French market
- Creation of the event concept "Pink Hour by Teamtailor" - The Pink Hour takes place three times a year in Paris and aims to bring together the HR community to discuss, networking and above all have fun. The objective is to address current HR topics and give the floor to experts.
- Creation of the video interview concept "Pink Room" - One theme + A recruitment specialist = a dynamic interview with experience sharing and actionable advice
- Implementation of an Ambassador program with sponsorship of the @Tam Tam podcast [Powered by Teamtailor] - Recruitment by those who do it on a daily basis

Marketing Manager France

Renault Nordic AB

Product + pricing marketing role 
- Responsible for the entire Dacia range in the Nordic Cluster (Sandero, Duster, Jogger, Spring Dokker) 
- Adapting the product offer to Nordics specificities (cold climate + EV + overall premium car market vs rest of Europe) 
- 360° product management with pricing, distribution, promotional activities, and dealership training
- Determined pricing and campaign offers based on customer need and competition, while looking at the balance between competitive prices and profitability
- Product Launch : new generation Sandero, Duster Phase 2 and the new model Jogger on the Nordic market

Product Manager Dacia

LCV Business Analyst: Lead analysis to support Fleet Sales projects 
LCV Product Management - from product definition to pricing in the Nordic market 
Participated in the launch of the new model Alaskan pick up and product training for dealer network

Fleet Marketing Coordinator & Junior LCV Product Manager

RCI Banque

Within the French Marketing Department: 
- Contributed to DIAC's short-term strategy (Dacia campaign Sandero for 3€/day, Easy Pack, attractive interest rate etc...)
- Worked with IT on constructing and executing devices for sales network and to automate some process
- Participated in the launch of new offers (car loans, leasing)
- Collected data and analyzed effectiveness and return on investment of campaigns
- Run and distributed monthly reports to track the penetration rate: TI, TGA, MAC
- Did competitive intelligence

Financing Product Assistant Manager

Renault Group

Within the French Marketing Department and under the authority of the Market Manager:
- Contributed to the development of the B to C commercial animation (launch of Easy Pack, 10 years Dacia, stock clearance etc..)
- Collected data and analyzed effectiveness and return on investment (vs budget)
- Run and distributed monthly reports to support and track Customer orders and registrations for Renault and Dacia
- Competitive benchmark achievement 
- Took part in the Marketing Steering Committees to present the benchmark of the competition offers

Market Manager Assistant - French private vehicles market

- Supported the implementation of the Marketing function on a multi-country level
- Created benchmarks and animation works for operation and policy management for countries entities for the battery rental and related services
- Established performance indicators countries via SAP to create reporting and to analyze the data
- Contributed to the improvement of countries'​ process 
- Defined and implemented new customer's offers
- Contributed in writing articles for internal communication
- Contributed in the writing of "Expressions of needs" for changes in product offer
- Wrote the specifications for the Digital restructuring plan

Product Manager Assistant Electric Vehicle

Comptoir des Cotonniers

- Greeted customers 
- Discovered customer needs and suggested clothes and accessories on that basis 
- Advised clients and submitted articles to complete the look 
- Be aware of marketing indicators (index of sale, average basket, conversion rate) to know where the team stands compare to the objectives given
- Contributed to the merchandising

Saleswoman

L'Etudiant [Roularta Media Group]

- Worked with sales and marketing teams to organize street marketing events (B2B)
- In charge of the "Sac du Bac" project
- Wrote quotes and sales proposals and created reports for customers
- Briefed the salespersons and controlled their work on the spot to insure clients’ satisfaction
- Faced logistic issues to win time: schedules of animators, relations with suppliers
- Did competitive intelligence to improve our process

Project Manager Assistant

Barclays

- Handled customers request for the daily bank operation (gave account statement, did transfer, provided assistance)
- Dealt with mail and email processing and account manager’s agenda
- Assisted the sales assistant 
- In charge of the email box of the sales assistant during holidays

Bank Account Manager Assistant

Hey, welcome to my profile 👋🏻

I'm Lia, I'm French and am currently based in Stockholm, Sweden. 

Marketer with 8 years of experience in the marketing world, I have navigated through various roles in different industries. From the fast-paced automotive sector (both B2C and B2B) to the ever-evolving landscape of the tech industry (in SaaS B2B), I've had my hands in diverse projects.

Let's connect and explore potential opportunities to collaborate and create some marketing magic together! 🚀

Taplio

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Taplio

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