BLACKLYTE

Manager Strategic Partnerships

Next CoLabs

Responsibilities
•Develop and implement the overall marketing strategy to drive growth and increase brand awareness.
•Oversee developing and managing the brand's identity and presence across all platforms.
•Ensure consistency of messaging and branding across all marketing materials and communications.
•Conduct market research to identify trends, challenges, opportunities, and customer needs.
•Analyze competitive market strategies and adjust the company's approach as necessary.
•Oversee the creation of marketing materials, from website banners to hard copy brochures and case studies.
•Lead digital marketing efforts, including SEO/SEM, email marketing, social media, and online advertising.
•Analyze digital marketing analytics and adjust strategies based on performance metrics.
•Collaborate with product development teams to integrate market and customer needs into new product development.
•Develop strategies to enhance customer experience and engagement.
•Work closely with other C-suite executives to align marketing strategies with overall business objectives.
•Engage with external stakeholders, including media, industry influencers, and partners, to enhance the company's market presence.

Strategic Marketing & Creative Advisor 

Brighter Click

Responsibilities
•Lead a team of media buyers, designers, and creative strategists while fostering creativity and collaboration.
•Spearheaded rebranding for the agency and podcast, creating a cohesive and dynamic brand image.
•Worked closely with the sales team on client presentations, improving relationships and strategic projects.
•Managed creative projects from start to finish, aligning with both client needs and agency goals.

Results:
•Boosted the agency’s podcast visibility, reaching over 200,000 impressions, attracting 1,000+ monthly listeners, and earning 100+ five-star reviews.
•Increased new client acquisition threefold, from one to three new clients monthly.
•Reduced creative project turnaround time from three weeks to one week.
•Grew the User-Generated Content (UGC) creator network, enhancing creative variety and inclusivity.

Creative & Operations Manager 

Freemark Apparel Brands International Inc.

Responsibilities
• Working within the shopify platform to build landing and ecommerce web pages
• Designing web banners and graphics to promote, sell and inform customers
• Editing video for web and social
• Implementing & designing responsive email campaigns 
• Working as part of a team to drive results and generate conversions

Results
•  Boosted monthly revenue through effective email marketing and visual communication.
•  Strengthened brand consistency and appeal with high-quality photo retouching and creative assets, enhancing B2B retention

Graphic Web Designer

SpiderTech Inc.

Responsibilities
•Collaborated closely with the CMO and CEO to align design efforts with marketing and business goals.
•Oversaw design-related vendor relationships, maintaining high quality and productive partnerships.
•Developed retail installations and displays, boosting brand exposure and customer engagement.
•Led weekly design meetings and brainstorming sessions, fostering creativity and team cohesion

Results
•Secured retail installations in six national flagship stores, boosting brand visibility and customer engagement.
•Produced and nationally broadcasted four commercials, significantly enhancing brand presence

Digital Designer

NRS Brakes

Responsibilities 
• Supported a variety of both Digital and Print design projects while adhering to brand guidelines
• Created content for Social Media accounts
• Developed hi-fidelity UI web designs for web and mobile sites
• Worked closely with in house Photographer to create meaningful content and design

Results
•Enhanced tradeshow engagement through innovative booth and content design, resulting in a 20% increase in lead generation.
•Improved brand performance and month-over-month website retention through strategic design and CRO design tactics

snkrbox

Responsibilities:
•Led monthly magazine, lookbook, and newsletter designs, aligning with the company's themes.
•Enhanced social media and articles with event photography and editing.
•Worked with major clients like Puma, Adidas, and Nike on branded materials and collaborations.

Results:
•Boosted the agency's competitive standing, leading to its acquisition within two years of my tenure.

Graphic Designer

MolecuLight 

• Technical illustrations
• Product design & product development 
• Graphic design & information design
• Assisting in design & marketing strategies 
• Working with engineers and product manufactures to effectively troubleshoot any design or material problems that may arise.
• Structuring/ designing corporate presentations and decks 
• Creating corporate motion graphics and videos, for website, presentations, and training purposes. 
• Package design for our various products.

Results
•Designed a package and infographic guide that is currently used by over 10,000 international wound care clinics, showcasing lasting relevance and broad acceptance.

 Jr Graphic Designer & Marketing Assistant

Restore Solutions

Design Agency Mission Statement.
________________________________________

We are increasingly living in a world which is undifferentiated, complex and ambiguous. Most customers who interact with retail are unable to find a reason good enough to choose one over the other, resulting in customer experiences that are steeped in sameness.

At the heart of Restore is the belief that a bold and impactful brand truth is the only source of inspiration for all customer experience. We call this the Brand Code.

http://restore-design.com/

______________________________________________

Responsibilities Include 

Working with complex project briefs and design manuals
Attending and contributing client meetings
Coordinating with various in house departments to ensure proper design execution
Working and leading massive design projects from conceptualization through to execution.

Intern Spacial & Visual Merchandise Designer

Plan B® 

Working on large scale advertising campaigns 
Developing corporate identities & identity packages
Writing marginal copy
Working on in depth creative advertising strategies and concepts
Developing strong brand identities

http://planb.in/

Graphic Design & Creative Advertising Intern

Hello there! I've been navigating the vibrant world of design and marketing for over 10 years, blending creativity with strategy to lead some amazing teams. My journey has been all about making connections, sparking creativity, and guiding our collective ship towards exciting destinations. I'm all about rolling up my sleeves, diving into the creative process, and bringing out the best in the people I work with. Whether it's brainstorming sessions that turn into breakthrough ideas or mentoring the next wave of creative geniuses, I find joy in every step. My secret sauce? A hearty mix of passion for design, a knack for marketing strategy, and a belief that together, we can create something truly spectacular.

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