Liam Gilbert's Linkedin Analytics

As a commercial leader at MetrixLab, I specialise in transforming data into actionable insights that drive brand success. With a strong focus on packaging research, shopper insights, and advertising effectiveness, I am passionate about helping businesses understand their shoppers and consumers, and enhance their market strategies. Over the years, I’ve honed my expertise in analysing consumer behaviour, identifying trends, and leveraging innovative methodologies to uncover what truly resonates with shoppers - in-store and online. My experience in packaging research allows me to guide brands in creating compelling and effective packaging that captures attention on the shelf and aligns with consumer preferences to drive sales. In the realm of advertising effectiveness, I utilise robust analytics to evaluate campaign performance and optimise messaging. By closely monitoring audience engagement and response, I ensure that every marketing dollar spent delivers maximum impact for your business. At MetrixLab, our team thrives on collaboration and innovation, partnering with brands to unlock their full potential. I believe that understanding both the consumer and shopper journey is key to creating meaningful connections, and I’m committed to providing insights that empower brands to make more informed decisions. Let’s connect to explore how we can leverage insights to elevate your brand's performance!