COAT Paints

Head of Growth

Target Agency

Head Of eCommerce Strategy

Finisterre

Focus on building paid marketing strategies to attract our target customer with a priority focus on ToF builds over instant performance gratification.

Creation and implementation of a long term marketing strategy to drive growth in current and new markets.

Aligning paid, organic, email and on the ground marketing for a susinct targeting approach.

Priority focus on driving quality over quantity acquisition in line with forecast and profitability metrics.

Pushing internal relationships to better link channels, communication and openness. 

Responsibility and management of 3rd party partners to help us all achieve goals.

Lead on paid and customer analysis covering the usual PowerBi, Tableau, Excel... Putting customer at the center of our analysis.

Utilising quantative and qualative data to direct current and new opportunities.

Senior paid digital marketing manager

Growth of performance channels aligning to growth metrics (CaC, MER, LTV)

Implementation of data, insights and reporting that give actions with a focus on growth and profitability.

Embedding a test and learn culture going from hypothesis to action and outputting of useful insights that lead to action. Allowing failure to enable growth.

Performance Marketing Manager

TorFX

1- Management of eight digital marketing accounts which include multiple languages, countries and targets.
2- Researches and analyses market trends, demographics, pricing schedules, competitor products, and other relevant information to form marketing strategies.
3- Leading teams on projects such as CRO, web development and analytics improvements.
4- Drive profitable growth and market share by delivering successful campaigns.
5- Research and on-boarding of 3rd party services to meet key company objectives
6- Forecasting expected performance based on historic and probability to give clear budgets.
7- Creation of detailed reporting which gives clear insight and actions.
8- Working with internal teams to build out customer personas and journeys based on data.

PPC Manager

Seasalt

1- Form and action effective multi-channel marketing strategies.
2- Forecast yearly budgets for accounts with detailed ROI estimates based on expected activity and company changes.
3- Undertake continuous analysis of competitive environment and consumer trends.
4- Creation and implementation of a testing plan with KPI’s outlined with key objectives lining with channel and marketing mix strategy.
5- Research and implementation of 3rd party resources like feed management.
6- Creation of training packages such as Excel, Google and keyword analysis to help other teams and individuals strive in their roles.

PPC & SEO Co-Ordinator

UK Flooring Direct

Digital Marketing Executive

Luxury For Less

Marketing Assistant

BGL Group

Dealing with customers from quote to renewal. promoting the brand values and image to the fullest.

universal advisor

Bringing ecom growth to the masses.

Business growth strategy specialist with a focus on brands growing past 7 figures.

Many brands are working at 100 MPH, doing a bit of this, a bit of that and often just trying to get through each week, month an quarter.

I work within eCommerce brands to outline their strategy to meet their goals. That could be efficiency or quick growth, or growth with a level of efficiency.

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