Liam McDowell's Linkedin Analytics

As an entrepreneur and leader, I excel in connecting dots, challenging norms, and making things happen. I create opportunities for people to succeed, whether they are employees, partners, clients, or anyone who needs a chance to make a difference. Passionate about creativity, perseverance, collaboration, and giving back, I strive to make a positive impact across various domains. I am currently the Managing Partner & Founder of XP Group and CEO & Founder of SHOT. SHOT aims to be the most authentic sports brand on the planet, combining edge with ethics. As a high-end digital lifestyle brand, SHOT values the underdog and invests in grassroots initiatives through SHOT Kicks and SHOT Hubs. We launched our not-for-profit in 2024 and already have over 100 kids playing football each week, with plans to expand into other sports and launch our elite offering. All apparel is exclusively available through our app, creating a unique and desirable brand experience that impacts lives through grassroots sport. SHOT bridges the gap between athletes and fans, supporting the underdog and delivering personalised, community-driven experiences. ___ At XP, we believe exceptional experiences are the cornerstone of success for businesses and individuals alike. Our three focus areas are enhancing Employee Experience, elevating Customer Experience, and developing Citizen Experience. We achieve this through innovative workplaces, cutting-edge technology, and a commitment to environmental sustainability. Our five pillars—Engineering Excellence, Exceptional Experiences, Enterprise Evolution, Engaged Ecosystems, and Empowered Ethics—guide our efforts. Additionally, I am a Director at Mechanical Rock, expanding its Australian business to the UK in collaboration with XP Group. ___ I am also the Owner of BirdSpot, an e-commerce platform for birding enthusiasts with thousands of customers who use our trademarked presets to improve bird photography.