Liane Paonessa's Linkedin Analytics

CPG| Consumer Services| Nonprofit| Brand Management| Communications Leadership| Public Relations| As a seasoned cross-functional communications leader, I specialize in developing comprehensive strategic integrated communications programs that have led to exciting revenue growth. Recent examples of my work include developing unique partnership initiatives and CSR programs, directing thought leadership for executive leadership, staging influencer events to drive social engagement and hosting media tours to build awareness, facilitating revenue-producing licensed partnerships between external brands, negotiating profit-yielding affiliate programs with media conglomerates, and driving visual-first storytelling to increase engagement and emotional brand connections. My career history spans the consumer goods and nonprofit sectors on the national, global, and regional levels via in-house and agency roles.