First

Building the next-gen legal ally for consumers with an awesome team of humans
↪ www.thisfirst.com

Founder & CEO

Bessemer Venture Partners

Helping Bessemer portfolio companies scale their go-to-market efforts

Operating Advisor

Expa

Dreaming up & building the earliest version of First (thisfirst.com)

Entrepreneur in Residence 

Compass

General manager of >$1.7B / 500+ employee Northern California and Nevada markets. Led business through a significant M&A integration of three acquired brokerages, conceived of and launched an on-demand support model to more than 6k customers (real estate agents), and scaled Compass's largest market to $52B real estate sales volume, representing 25% of total revenue at the time of the company's April 2021 IPO

President, Northern California

SoFi

General manager of the Membership team with repeated increases in responsibility resulting in full accountability for the Member business unit. Led transformation of SoFi’s app download strategy, accelerating rapid growth of 400k+ app downloads. Designed and scaled member benefits to 750k+ US members, and built a digital community of 50k people

VP, Business Unit Lead

Greylock

MBA summer associate working on consumer investing team

Summer Associate

Facebook

Launched & scaled global media partnerships team focused on world leaders, nonprofits, & influencers

BD & Strategic Partnerships

First business lead (chief of staff) at Facebook, reporting to COO Sheryl Sandberg

Business Lead to Chief Operating Officer

Client Sales & Partnerships

Google

Business insights (office of APLA president), Asia, LatAm, direct & online sales; received "Going Beyond" leadership award for cross-functional collaboration

Online Sales & Operations

Builder of businesses, companies, and focused, high-performing teams. Founder & CEO of First (www.thisfirst.com). We're reinventing the way consumers craft solid legal agreements, 10X faster at one-tenth the cost.

Deep operating experience in consumer tech and fintech, with a professional journey spanning sales, operations, and general management at generation-defining technology companies like Google, Facebook, SoFi, and Compass. 

I have a BS from UC Berkeley and an MBA with high honors from Harvard Business School.

Taplio

Libby Leffler's Linkedin Analytics

Libby Leffler

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Libby Leffler

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