Gurtam

GTM Strategist at Wialon Innovation Strategy Hub

Product Marketing Strategist

ALSO Group

- Developed GTM  marketing strategy for the ALSO Cloud Marketplace 
- Launched the product as well as significant feature releases
- Executed marketing campaigns targeting 22 European countries 
- Overlooked production and execution of marketing campaigns globally ensuring consistency and quality delivered by local marketing teams 
- Collaborated with sales and product teams to align product feature development based on market demands 
- Directed marketing campaigns’ content to increase brand awareness and generate leads 
- Measured and ensured ROI 
- Managed communication with media agencies
- Planned and managed budgets

Marketing Lead for XaaS

Projective Technology

- Developed and implemented GTM strategy across multiple channels for a B2B startup (media production industry) 
- Conducted marketing research to establish positioning, competitive analysis, USPs, buyer personas, and messaging framework 
- Created and executed product marketing strategies to raise brand awareness and generate leads across multiple marketing channels such as partnership marketing, email campaigns, events, digital advertising, PR, retargeting, social media, etc 
- Created content strategy and improved traffic, conversion rates and SEO rankings
- Analysed marketing data and improved ROI per channel
- Optimized digital customer journey (web, email marketing, social media) 
- Created and delivered a user-engagement strategy
- Collaborated with the product and customer support teams to launch user-engagement feature development, which improved user onboarding, training and feedback gathering 
- Produced and coordinated user-focused content including thought leadership, e-mail campaigns, press releases, digital marketing, videos, events, and social media 
- Created feedback surveys and conducted interviews 
- Organised and managed online and offline events 
- Planned and managed budgets
- Managed junior team members and freelancers

Product Marketing Manager

Fabrik

Fabrik offers digital twin solutions for industrial companies (energy, aerospace) as well as retail and IoT. I helped to establish positioning, product-market fit, and direct their GTM strategy.

Marketing Adviser

Baltic Sandbox

Launched the first private accelerator in the Baltic states designed for non-EU startups seeking to enter EU markets. As CMO scouted for seed and pre-seed SaaS, FinTech, DeepTech startups, and managed partnership communication with VCs, corporate and governmental organizations, such as Bank of Lithuania, Ministry of Economics and Innovation of the Republic of Lithuania, Google, SEB, Swedbank, Microsoft, Vilnius Tech Park, etc. Organised startup events and managed PR and media relations.

Founder/ CMO

Startups, Corporate Companies and NGOs

- Managed marketing communication strategy for startups as well as corporate and not-for-profit organizations
- Developed product marketing strategies for early-stage startups based on accurately established positioning, market fit and KSP
- Conducted marketing research and analysis: market fit, competitor analysis, buer personas, , customer surveys, ROI per channel 
- Improved startups’ sales funnel and ROI by creating effective go-to-market and user acquisition strategies (B2B, B2C)
- Analyzed, planned, and executed integrated marketing campaigns using a variety of platforms, including social media, Google Ads, re-targeting, automated email campaigns, partnership marketing, traditional PR, events 
- Developed and managed brand-awareness campaigns 
- Ensured consistency and quality of brand identity delivered across all marketing platforms	
- Developed personas and delivered content marketing campaigns across all channels 
- Consulted companies expanding to other countries (UK, France, Germany, Baltic and Nordic countries)

Marketing Communications Consultant

Startup Lithuania

- Promoted Lithuania's startup ecosystem on a global scale using online and offline channels 
- Developed country’s positioning 
- Managed close cooperation with the Ministry of Finance, Ministry of Economy, Bank of Lithuania, Vilnius Tech Park and other stakeholders in order to steer rapid growth of startup industry in Lithuania
- Developed brand identity and ensured consistency delivered across all communication channels
- Organized events (globally) and established partnerships with main ecosystem players in various countries 
- Created content for all communication channels 
- Liaised with international journalists and PR agencies 
- Provided consultations to startups on business opportunities in EU markets
- Established soft-landing platform and grew startup community by 80%

Project Manager/ Country Branding 

SE Ignalina Nuclear Power Plant

- Developed a communications strategy for the decommissioning of the Iganlina Nuclear Power Plant (INPP)
- Liaised with nuclear engineers to ensure the quality and accuracy of produced content 
- Launched PR campaigns to educate and engage different audiences about nuclear energy and nuclear waste management (general public, universities, schools, energy sector)
- Managed cross-sector communication initiatives 
- Executed marketing campaigns to attract young professionals and higher education students

Corporate Communications Specialist

LCC International University, Lithuania

-Developed and taught Organisational Communication course (BA, Business Administration program)

Adjunct Instructor

- Developed and delivered communication strategies for online and offline channels 
- Performed marketing analysis 
- Directed and produced user-focused content for video, printed, and digital advertising materials
- Initiated and delivered rebranding campaign 
- Organised events 
- Delivered presentations and represented university at national and international events  
- Liaised with journalists and advertising agencies (globally)
- Developed and delivered digitalisation initiative to automate the organisation's internal and external communication (CRM) 
- Established cross-sector engagement with other organisations  
- Ensured smooth and timely workflow in the department
- Entered new markets 
- Exceeded marketing target goals by 15% 
- Effectively managed budgets and improved ROI by 35%

Head of Communications Department 

Department for Digital, Culture, Media and Sport (DCMS)

- Managed Digital Strategy for Cultural Education project’s development aimed to enhance national learning by use of digital media 
- Conducted research on the provision of cultural education online 
- Consulted BBC, British Library, Arts Council England, British Film Academy, Tate Modern, and other major stakeholders and collated a report on effective use of digital media in England, UK
- Managed cross-sector engagement 
- Liaised with the Department for Education, legal team, press office, and other government bodies 
- Supported Social Impact of Arts research project development 
- Delivered presentations and represented the department at relevant meetings & events 
- Drafted internal and external reports 
- Prepared speaking notes for the ministers

Policy Advisor/ Project Coordinator

A forward-thinking individual and marketing expert who is passionate about purpose-driven innovation and global impact.

Taplio

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