Prof. Dr. Lidija T. Petrović's Linkedin Analytics

Ms Lidija T. Petrović (PhD, MA Dipl. Ing.), Full Professor of Management - Head of ESports and Digital Technologies, Department of Sport Management, The Sports Academy Business School, Belgrade, Serbia. Professor of Practice, Business & ESports, Carolina University, NC, US. Collaborator, MACTT, Malta. Associate Professor of International Business Administration, LCC International University, Baltic region, Lithuania (a.y. 2018/2019). Associate Professor, International Postgraduate Educational Programmes and PhD Module Leader, University for Peace est. by the United Nations and UPEACE Regional Institute for Development Studies, Skopje, North Macedonia (2015 - onwards). Visiting Professor and Module Leader, University of New York in Prague, The Czech Republic (2020 - onwards). Editor, Open Access Journal of Business Economics (OAJBE), MedCrave Publishing Group, USA (2018/2019). Editorial Board Mamber, Computer Technology and Application - CTA, [ISSN: 1934-7332 (Print), ISSN 1934-7340 (Online)], New York 10034, USA. Assistant Professor in Business & Marketing and Sport Management, Belgrade Metropolitan University, Serbia (2017 - 2018). Assistant Professor in Management & Marketing and Sport Management, ALFA University, Belgrade (2013 - 2017). She holds a PhD in Strategic Management from the University for Peace est. by the United Nations (UPEACE). Both of her MA and BSc were awarded by the University of Belgrade. Her research focuses on business economics, management and applied management disciplines, strategic management, sport business management and digital technologies, sports event management and marketing, as well as technology and innovation management. As the sole author or a co-author she has published a greater number of scientific papers including international monograph "Strategic Management and Event Management in Light of Generating Competitive Advantages of Organisational Units: A Resource-Based Approach" (UPEACE, 2016) and a chapter in the international monograph MARKETING ANALYSIS IN SPORT BUSINESS: GLOBAL PERSPECTIVES, Routledge Taylor & Francis Group (2022). She delivered presentations at numerous international conferences, as follows: UPEACE, Université de Valenciennes et du Hainaut-Cambrésis, ISC Paris School of Management, Université Rennes 2, University of Stirling, Warsaw School of Tourism and Hospitality Management, University of Social Sciences Warsaw, Lithuanian Sports University, Universidad Europea Real Madrid Graduate School, etc. Fully three-lingual (in addition to her mother tongue), fluent in English and French.