Alive and Well Austin

Digital Marketing Specialist

Marketing Coordinator

- Wrote over 130 blog posts in one year
- Improved traffic by making organic search the highest way client receives traffic, with an average of three pages viewed per visit 
- Consistently post blog content for client to rank #3 in google (on average)
- Drive website engagement and backlinking by incorporating keywords into engaging blog posts, reports, case studies, web copy, and guest blogs
- Tripled client's brand presence by producing an average of 1,500 words per day and 4-7 projects per week
- Expertise in laser marking technology

Web Content Writer

ATTENTO COUNSELING PRACTICE

-Write an engaging, personable, and easy to read 32,000 word manuscript titled “The Ketamine Effect” by conducting a developmental edit and copy edit 
-Collaborate with “The Ketamine Effect” thought leader authors to brainstorm book ideas, structural changes, and marketing goals to produce an Amazon charting book
-Wrote back of book blurb for marketing with Amazon keywords

Book Editor

Child Welfare League of America

-Created and proofread ~40 weekly digital content for 400+ CWLA members about child welfare issues and Congressional movements over a three-month period  
-Researched and wrote reports about child welfare programs, practices, and statistics for both state and Federal levels
-Supported CWLA leadership by writing notes at coalition and staff meetings, summarizing webinars, and tracking Congressional progress
-Communicated with Congressional staffers through phone and email to coordinate involvement in the Voice for Adoption Portrait Project, resulting in 15 participating Congressmen
-Researched Social Security attainment policies for 17 states and co-created a resource spreadsheet to boost Social Security accessibility for youth in foster care

Policy and Communications Intern

Barnes & Noble, Inc.

- Sold 15 Bartleby subscriptions for four consecutive weeks, leading to recognition as the top Bartleby promotional salesperson
- Trained 25 new employees on using the POS cash register system, interacting with customers, and monitoring inventory
- Co-created new displays appealing to customer experience by incorporating seasons, promotional deals, and school spirit

Book Seller

- Promoted from Bookseller to technology store associate
- Entrusted with individually monitoring the store with ~100 daily customers and high-security items
- Assisted with iPad, Macbook, and iPhone issues over the phone and in-person

Technology Store Associate

QWENCH juice bar

Barista

Phi Mu Fraternity

- Collaborated with the Phi Director to plan Bid Day for 150 new and current members to integrate and celebrate the new pledge class increasing membership by 40%
-Moderated and designed team-building activities, sisterhood events, and current member/new member pairings for new women of Phi Mu
- Interviewed 100 women about their Phi Mu experience to boost membership morale and create 30 Big/Little pairings

Assistant Phi Director

- Managed the Phi Mu recycling program within a house of 100 women
- Educated Phi Mu members about appropriate recyclable materials in ordinance with county guidelines
- Delegated responsibilities to 12 committee members in disposing of recyclable materials, and organizing recycling
- Promoted sustainability by creating Canva fact sheets and informational videos about how to live in an environmentally friendly way

Sustainability Chairperson

Indiana Panhellenic Association

-Participated in bias training and open discussions about identity, race, and Panhellenic discriminatory practices
-Summarized and relayed meeting information to my chapter (Phi Mu) to introduce conversations

Panhellenic Diversity and Inclusion Committee Member and Chapter Representative

Panera Bread

Team Member

YMCA of Greater Boston

Camp Counselor

OST Leader

Hi! I’m Lily. I have a Bachelor of Science in Law and Public Policy from Indiana University, and I transferred my research and writing skills into a career in marketing and content. I’m currently a Digital Marketing Specialist for Alive and Well---a functional medicine clinic,  holistic wellness center, and pharmacy-- where I'm sharing wellness information through emails, blogs, and webinars.

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