Ninky London

• Founded, developed and launched lifestyle and swimwear brand Ninky London, from initial concepting to brand development, product design and overall company logistics and operations
• Led the production of unique and sustainable multi-wear swimwear collections, sourcing fabrics, briefing print designers, tailors and factories, testing product samples and monitoring quality control and ethics, before launching to market
• Directed and maintained all aspects of creative and marketing including project management for content creation, photoshoots, brand guidelines development, creative design, social media assets & website development
• Drove sales and awareness through digital ads and at markets in London including Brick Lane, Camden and Spitalfields
• Marketed the brand via gifting for influencers, festival pop-ups, stylists and through competition giveaways
• Managed all business supply chain logistics and overall company admin

Founder

Smile from Hatti

•  Founded charity in memory of my friend and to support young people with Cancer which has raised over £100k to date with thousands of unique donations
•  Led all aspects of the charity from concept to registration, charity branding, fundraising, merchandising, social media and website development
•  Worked with hospitals and hospices to distribute donations and provide 'Smiles' gifts and experiences for young people with cancer
•  Produced and organised fundraising events end to end including sports days, netball tournaments, marathons and more
•  Secured brand partnerships and negotiated donations from brand partners to raise money including L'Oreal, Vita Coco, Proper Corn
•  Led all aspects of marketing including content creation around events, competition fundraisers and social media

Founder & Trustee

Audience

• Led the interior design & renovation of a 3000 sqft office space for ‘Your Audience’ creative agency
Worked with the CEO to ensure designs reflected the company's branding aesthetics & overarching vision
• Conceptualised and sourced all aspects of the renovation, including the design and layout of meeting rooms, work & communal areas, kitchen, bathrooms and picked all components including paint, tiles, artwork, furniture & soft furnishings
• Integrated sustainable design choices, natural materials and minimised waste to ensure the
an eco-conscious environment
• Developed and implemented comprehensive project plans & production schedules from inception to execution
• Regularly managed on-site operations for contractors & professionals, including builders, painters, and security personnel
• Facilitated daily plans for the on-site teams, ensuring smooth collaboration and adherence to the project timeline
• Managed the budget, efficiently allocating resources and reallocating funds to various aspects of the project where needed
• Engaged and worked cross-functionally with multiple stakeholders including creative, brand & technology teams
• Maintained clear communication with all third-party contractors & suppliers, ensuring quality and efficiency throughout

Freelance Creative Project Manager

Curated Sourcing

Freelance Business Development Manager 

Maesa

• Led sales for UK accounts and built a team driving UK business, resulting in a 57% increase in annual profits. Core responsibilities included project management, sales, product development, marketing and operations, and key clients were top national retailers such as Primark, Superdrug, AVON and Boots.
• Won new business and grew existing relationships, developed profitable strategies for both the company and the client, led pitches and negotiations, managed P&L budgets and closed multi-million pound deals.
• Project managed new product development including market analysis, creative briefing, product sourcing and costing, formulation and packaging development, technical and regulatory, production and supply chain logistics. Highlights included developing a multi SKU cosmetics collection for celebrity make-up artist Lisa Armstrong in collaboration with Avon and producing Superdrug's top selling own beauty brands Layering Lab, Artiscent and Bloom.
• Managed multiple aspects of marketing to prepare for new product launches including trade marketing, social media content, photoshoot production, in store branding, website creative and promotional content.
• Worked with cross functional stakeholders including NPD, marketing, creative, PR, events, finance, legal and merchandising to maximise all product launches and campaigns, building good relationships to effective delivery of all aspects of the role.

Account Director & Project Manager

Ciaté London and Lottie London

• Worked for 6 years across 4 teams growing in the company, from supply chain coordinator to new product development project manager, to a senior sales account management role where I built and managed the junior sales team.
• Developed strategies, built brand presence, drove exponential sales and managed over 30 national and international accounts and portfolio of key retailers and distributors across both the mass and premium market, including Sephora, Douglas, ASOS, Selfridges, L’Etoille, Superdrug, Target, Ulta, The Hut Group leading to increased profit for the company.
• Substantially surpassed sales targets and hit KPI's, generating over £8M in new business.
• Analysed sales, developed forecasts and reports to provide insights to executives and the wider team.
• Managed trade marketing including overall planning and executing influencer marketing strategies, organising in store and online launch events and managing all aspects of visual merchandising.
• Project managed all areas of production for new cosmetics and nail products, sourcing logistic and third party suppliers
• Worked with all teams to ensure smooth running of accounts including creative, marketing, product development, supply chain and finance.

Senior Account Manager, New Business, NPD Project Manager & Supply Chain

Helen Turkington Interiors

• Founded the first London store for Irish interior design company Helen Turkington Interiors, securing a location, developing shop layout designs, supporting on full business set up, sourcing new suppliers, creating processes and stock management.
• Project managed all aspects of our services including curtain making, upholstery, fittings, decoration and more.
• Offered interior design consultations, both in store and at client homes resulting in sales of company services.
• Sourcing & buying unique new fabrics and accessories globally to sell in store.
• Led the set up and development of website, social media and marketing including events, advertising and PR.

Interior Designer and Manager

Foxtons

New Business

I'm highly organised creative project and account manager with over 12 years of experience in consumer goods. I love collaborating and have a great passion for creative, and I take pride in having both a positive and proactive attitude to work and an entrepreneurial mindset.

Expertise - Project & account management / brand concepting / strategy / new business development /
marketing & creative / new product development / operations

Always open to new projects, collaborations or consulting sessions.. drop me a message!

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