Lily Oteng's Linkedin Analytics

The Short: I simplify the complex and make the simple, fascinating- all with the magic of words. My experience in direct marketing particularly shines through with impactful copy that get your customers to take action. I am a pleasure to work with, very responsive to your needs, and always going above and beyond for all your direct marketing needs. The Long: I'm the storyteller who turned a background in Biochemistry into a superpower for crafting compelling narratives. In this world, the best marketing wins, so I help startups transform their stories into competitive advantages. Fact: You probably have 5 seconds to grab your readers’ attention before they decide to read on or move on (likely to a competitor). Your messaging has to resonate. That’s where I come in. I help make your brand story interesting and easy to understand — so your prospects convert. Here's my process in a nutshell: ▪ Get to know your market, product and brand inside out (discovery) ▪ Dig into your customers’ pains, gains, hesitations and JTBD (research) ▪ Create a customer-informed message hierarchy based on priorities and goals (strategy) ▪ Blend the art of storytelling with the science of buyer psychology, to help you tell a story that resonates with buyers (magic) I have successfully completed multiple projects for various industries in health, education, accounting, technology, and social impact. I am passionate about using my writing to make a positive difference in the world, and I am always eager to learn new things and take on new challenges. What results can you expect? ✔️ Lower client acquisition costs ✔️ Increase sign-ups, sales & conversions ✔️ Get your team aligned on a powerful story ✔️ Assert your positioning in a crowded market I've learned that every story, much like molecules, has unique bonds waiting to be discovered. So, whether it is for marketing, branding, grant, or education, I match-make compatible words, using my skills in web content writing, search engine marketing, and creative strategy. Who do I work with? Are you "lost for words," literally or otherwise? Searching for the right words to tell your story? I work with you. Long-term ghostwriting & one-off copy projects... I'm here for it all, and I bring the fun along. Made it all the way down here? DM me already...