Brand Owner | CardiBerry Advocate | Sea Buckthorn Skincare & Superfood | Plant-based Omega 7 | Skin Health & Wellness | Export Market | Video Marketing | Younger Naturally | Want to be our distributor or B2B partner?

✅ As a B2B LinkedIn Influencer, I help companies, brands to enhance their digital presence on LinkedIn. 

✅ As a Corporate Storyteller / Ambassador and Business KOL, I tell your stories to the world!

✅ As the Top 20 LinkedIn Creator, Malaysia with over 33,000 followers, I am also the Favikon Partner Ambassador for Malaysia (LinkedIn).

✅ As a HRD Corp Accredited Trainer, I give trainings to corporates on the topics of Personal Branding, How To Start LinkedIn, Optimising LinkedIn Profile, Content Creation & Storytelling. 

✅ Featured in The Expat Magazine & BFM 89.9 Radio on being a LinkedIn Influencer & toifies (toilet selfie) + vidtoifie (video toifies) which is my personal branding that allows me to feature inspirational or content in a meaningful way

➜ Over 2 million post impressions on LinkedIn in the past 365 days.

➜ Achieved a viral post on LinkedIn with over 1,500 likes, 180 comments, and 141,000 impressions.

✅ As a speaker, emcee, moderator at companies, conferences & events :
✓ Keynote speaker at Digital Content Conference 2025
✓ District Rotaract Conference 2025 
✓ Content That Convert Event in Singapore
✓ Presence With Purpose at LinkedIn APAC HQ, Singapore
✓ Content Creation at INTI International College
✓ LinkedIn Power Session for Kiwanis Club of Visionaries
✓ Emcee for Woodrose Senior Residences : ASEAN+ROK delegation visit
✓ Content Creation & Storytelling at Monash University, Malaysia
✓ B2B Content Creation & Storytelling for National Training Week (NTW) by Human Resource Development Corporation (HRD Corp) 
✓ B2B storytelling & LinkedIn content creation mini class with Jeremiah Sum
✓ Personal Branding for International Women's Day 2025 at The Access Group Malaysia
✓ LinkedIn Content Creation & Storytelling at ibis Styles Sepang KLIA hotel
✓ Leveraging LinkedIn for Business Growth at S.U.A Interior Design on 
✓ Limitless Reach Through LinkedIn - Singapore Chamber of Commerce Malaysia 
✓ Guest speaker at Intellectual Property Corporation of Malaysia (MyIPO)
✓ Panel speaker for DMCKL 2025, Digital Marketing Conference Kuala Lumpur
✓ Panel judge for Intervarsity Corporate Strategy Challenge 2023 by University of Malaya

Others :
➜ Hired by GRAB Malaysia as a video storyteller.
➜ I am also a Miss World Malaysia 2008 Finalist.

"I believe that the value of LinkedIn isn't in a vanity metric like follower count, but in the quality of connections that lead to tangible opportunities, knowledge sharing, and collaborations within the industry." 

Do drop me a message to learn how I can benefit your business. TQ!

I talked about my toilet selfie or toifie on the TEDx stage - and here’s why.

13 September 2025
TEDxTeknokrat Street
#TEDx #TEDxTeknokratStreet #toifie
TEDxTeknokrat Street  

TEDx  


- Special thanks to Wesley Yee for recording the video footages 😄

- Many thanks to the organiser, Vimal Rich and the entire team! 



*
Crystal Lim is a Corporate Storyteller and B2B Influencer, recognised for her ability to humanise content and build authentic brand connections. 

Named one of Malaysia’s Top 20 LinkedIn Influencers, she has over 27,000 followers and generated 2M+ post impressions in the past year. 

Featured in The Expat and on BFM 89.9, Crystal champions storytelling as the driving force of the creator economy. 

Her signature “toifie” (toilet selfie) reflects her belief that every space has a story to tell- turning even overlooked details, like a clean restroom, into powerful signals of values, leadership, and authenticity. 

A former Miss World Malaysia 2008 finalist, she brings stage presence and insight, inspiring audiences to embrace their own stories and create meaningful connections.

Crystal Lim

Crimson? Azure? 😱 How do you usually choose the colour of your outfit?

Wow. Looks like there are so much more to colours. 

I first heard of “crimson” from the tvb drama Crimson Sabre 😂 crimson is actually the red colour.

As for “azure”, microsoft azure i know lah 🙈 azure is the blueish colour. 



📌I visited Batik Boutique recently and couldn’t decide which CNY Batik Ayaz dress should I choose 🙉 help me please? 

💜1st pic : the purplish Violet Yuan Dian

💙2nd pic : the blueish Azure Blooming Lace

❤️3rd pic : the reddish Crimson Yuan Dian



Super love this batik wear because of its mandarin collar, the sash belt and side pockets!! 

So i can put my phone in my pockets to take toifies everywhere I go - just like this 🤭 

Best part is that I can also wear these dresses even after CNY because they are so versatile (just like my flexible personality!)


P.S
What you think about wearing batik for CNY? 😀

But but for now… which colour should I choose? 🙉 purple, blue or red?

No alternative text description for this image

Congratulations to Desmond Teo, Founder of Enzo Plus Sdn Bhd on signing a strategic distribution agreement with Vodafone Global Enterprise for Malaysia!  

But first, of course must share a toifie of mysef and Desmond 😀

Being in the IT industry previously where I was in Business Development for thousands of years, I have dealt with the company that Desmond owned previously 🤭


🔹Desmond is the Founder and Managing Director of Infinite Data Asia Sdn Bhd (now known as Exclusive Networks Malaysia Sdn Bhd), an IT distribution firm that specialises in cybersecurity and network solutions. 

Under his leadership, he successfully grew the business revenue up to US$25 million within a short span of 3 years. 


🔹Today, he is the Founder of Enzo Plus Sdn Bhd having Cybersecurity, AiOT, Cloud, SaaS solutions etc. 

And i recently moderated one of his Partner-Reseller talk events too! 👏🏼👏🏼

Glad to have known Desmond, one of the most visionary leaders I’ve met and who is very active on LinkedIn too! 😀 congrats once again!

Happy Toifie Tuesday to all!

My first CNY toifie at Shu Da Xia Hotpot! 
🧧🍊🪭🧨

They are also having their Prosperity Set menu for 4 or 8 pax and Smoked Salmon Yee Sang starting 12th Jan to 3rd March 2026. 

Yummy! 

With good food, great company, and smooth “flows” for the year ahead 😉

Because in CNY (and in life), everything works better when nothing gets clogged.
Prosperity in, negativity out!


P.S
If you notice any nice Chinese New  
Year toilets, don’t forget to toifie and share hehe.. 🤭

Huat ah! “Ong” or not ?

Seniors love to read! 📚

Books have a special way of bringing comfort, joy, and connection - especially for seniors.

Recently, Adrian Ung, Founder of Books For A Better World Sdn Bhd donated a collection of books to Woodrose Senior Residences, Shah Alam. 

Gary Lim, the Executive Director and co-founder of Woodrose Senior Residences & Sommerfield Homes was there too. 

These books will now be part of daily moments of learning, reflection, and enjoyment for the residents.

During the visit, Adrian was also given a tour of the beautiful new home 😀

Grateful to Woodrose Senior Residences for the warm welcome, and proud of Books For A Better World, BFBW mission to make knowledge and stories accessible to all.

Give a ❤️if you find this meaningful 🫶

Toifie Queen visits Justin Lee, General Manager of EQ Kuala Lumpur 😀

Can do catwalk in the restrooms too 👏🏼

Stay tuned for the presidential suite tour, most instagrammable spot in KL, amazing conference and meeting rooms 👍🏼

Thank you, Justin for hosting me - have you been to EQ KL?

So, my SuperDNA test report is out. 
210 pages! 😱

Their team of scientists will carefully analyse our saliva sample to bring an analysis of our  DNA. 

Samantha Wong, Senior Consultant Dietitian gave me a consultation for my report 😀



🔹One thing I find extra interesting is the Drug Response test result that can predict how individuals will react to certain medications. 

This helps us to know which medicines will work best for us and which meds that we should take with extra caution to prevent side effects and avoid trial-and-error. 



Some of the other test reports include : 
Diet & Nutrition (I need more vitamin B!)
Sports & Fitness (Power & endurance sports suit me!)
Skin & Hair
Personality
Allergies
Cancers
Immune System
Cardiovascular Diseases
Infectious Diseases
Metabolic Diseases
Respiratory Health
Renal Health
Vision, Hearing & Oral Health
Brain & Mental Health
Bone Health
Neurological Disorders 
Gastrointestinal Health 

Which of the above interests you the most? Perhaps i can do a post on that specific topic 😀

Here’s a quick sneak peek 👀 of the next episode of The CEO Coffee Podcast - Brewing Community & Connections at A&W Petaling Jaya Drive-In! 

Full video drops tomorrow morning 😀

Special guests :
Suraj Wilson BMedSc, MD, MBiomedSc 
Mindi Yip Siow Hui 
Fadzil, A&W Malaysia
Cazey Tan (Kar Can) 

Special appearance :
Rooty the great root bear 
Chen Chow Yeoh, ICDM 
Mervin Ng 


Host : Andrew Khoo, CEO & Chairman of MUI Group  

Co-host : Crystal Lim, Top 20 LinkedIn Influencer Malaysia & Toifie Queen

Our VIP guests for the 3rd episode of The CEO Coffee Podcast is :
- Suraj Wilson BMedSc, MD, MBiomedSc
- Mindi Yip Siow Hui
- Fadzil, A&W Malaysia
- Cazey Tan (Kar Can)

Yes, we have 4 this time around!


☕️Hosted by: Andrew Khoo, Chairman & CEO of The MUI Group (Malayan United Industries Berhad) 

☕️Co-hosted by: Crystal Lim, Top 20 LinkedIn Creator (Malaysia), TEDx speaker & Toifie Queen.


And what makes this episode even more special?
➡️ It was recorded at the newly refurbished A&W Petaling Jaya Drive-In, built in 1965 - a place filled with nostalgia and great food. Think RB, waffles, coney, onion rings and Rooty the Great Root Bear! 

Stay tuned - Episode 3 is brewing!
Are you excited? Are you hungry? 🤭 

#TheCEOcoffee
#TheCEOCoffeePodcast

Crystal L.

Hello! I'm Crystal, having a passion for wellness, beauty, holistic health and content creation. I'm an all-rounded professional with experience in business development, sales, content marketing and video content creation - ensuring a versatile skill set in various fields.

With my early background in beauty and skincare, I worked as a beautician, helping clients look and feel their best. Later, I transitioned into the world of content production as a junior post-producer, gaining insights into the power of storytelling, scriptwriting, creative expression and handling clients.

My career then took me into corporate sales, where I honed my expertise in B2B sales and developed strong relationship-building skills. In this role, I managed key accounts and helped the company to achieve Epson's Top System Integrator Award for a few years.

During the pandemic, we ventured into health & wellness, focusing on the ingredient called sea buckthorn (richest source of plant-based Omega 7) to create our own brands such as CardiBerry superfood beverage and fairieVite omega skincare range.

I'm involved in collaborative networking, social selling, marketing and international sales. I believe that building authentic connections here on LinkedIn is an effective way for boosting brand awareness. I actively engage in networking events and professional meetups, aiming to connect with professionals in various industries. At every meetup, there's always something new to learn and inspirations to be discovered!

We now specialize in sea buckthorn-based personal care, skincare, and food supplements, all crafted to promote well-being inside and out. Our products have received recognition and awards, including the prestigious Most Innovative F&B Award at the world's largest Halal exhibition, MIHAS 2022 organised by MATRADE.

We're actively seeking partnerships and distributors both locally and worldwide, and we welcome collaborations that are aligned with our vision.

If you're interested in exploring opportunities or discuss collaborations, please feel free to reach out. 

📧 Email: crystal@rainbowwellness.co

Thank you!

JAPAC Pharma Medical Affairs & Clinical Development | Mentor | Speaker | Trainer | Volunteer

Emotional Intelligence & Wellness Trainer | Helping Teams Grow Inner Strength & Achieve Outer Success

✨Impact-Driven Digital Marketer |🚀 I help SME & Business Owners to drive 10X revenue through effective digital marketing strategy and performance branding |

Thought Leader | Strategic Visionary | Business Innovator | Speaker | Executive Chairman | Group CEO | Law & MBA Graduate

Benny Chia

World’s 1st molasses syrup beverage? 😱

I’m picky when it comes to coffee - but real coffee candy? Interesting! 

Fyi, I’ve known BlackMo a few years back while we were participating in trade exhibitions.


☕️BlackMo is the world’s 1st molasses syrup beverage manufactured by caffeine-making veterans with over 70 years of experience in the FMCG industry.

BlackMo instant beverages are healthier because they use :
✅Oat milk powder instead of non-dairy creamer
✅Molasses syrup instead of white sugar
✅Microground coffee & soluble freeze-dried coffee instead of spray-dried instant coffee

They have been exporting a lot to other countries 😀



☕️But when I got to try their coffee candy - wow! The caffeine kick is similar to brewed coffee. Comes with crunchiness too 😄

Thank you, BlackMo team for the caffeinated experience! 




P.S
- Have you tried BlackMo?

- Also, does anyone enjoy coffee at night? 🌙

While we were talking about Smile Sleep Breathe oral health event at KL Convention Centre from 5th to 8th February 2026, I took the opportunity to learn some French words from Nathalie Seroux of Ancora Imparo | Continuing Dental Education Centre 🤭

This was recorded back in August 2025 and just 2 days later I saw the news of Corus Hotel KL being sold off - alamak 🙉 

Glad to have recorded this piece as a memory 🥹 even Andrew Khoo has forgotten about this.   


“ Toifie Queen visits Corus Hotel Kuala Lumpur “ 

Andrew Khoo, Chairman & CEO of Malayan United Industries Berhad, The MUI Group says that every toilet is different and that's the beauty of it. 

Here, would also like to bid farewell to Corus Hotel KLCC established in 1984. It will finally say goodbye tomorrow🥹

Seeing the hundreds of heartfelt comments that poured in our previous social media posts truly showed us how deeply this hotel has touched lives.

Thank you, Corus Hotel KLCC, for the decades of stories, warmth, and moments that will live on long after the doors close. 

Goodbye may be final, but your legacy never will.

Why Should Corporates Partner with Smile Sleep Breathe 2026?

📍 KL Convention Centre
🗓 5 to 8 February 2026

Healthy employees build strong teeth…i mean strong companies 🤭

Smile Sleep Breathe 2026 aims to raise awareness of critical issues such as gum disease, early childhood dental development, the link between oral health and systemic conditions (including heart disease, respiratory disease, cancer, and Alzheimer’s), and the importance of quality sleep for long-term health.


🤝 Why should companies care?
• Healthier staff = better performance
• Show real care for employee wellbeing
• Support preventive health and awareness


➡️Connect with Nathalie Seroux, Business Development Consultant of Ancora Imparo | Continuing Dental Education Centre to find out more 😀 


P.S
Partnering with this event shows your company values its people (and their teeth too) ☺️ isn’t it? 🦷

The 3rd episode of The CEO Coffee Podcast was held at the iconic A&W Petaling Jaya Drive-In, built in 1965.

☕ Host : Andrew Khoo, CEO & Chairman of MUI Group
☕ Co-host : Crystal Lim, Top 20 LinkedIn Creator in Malaysia, Toifie Queen & TEDx speaker. 

VIP guests :
- Suraj Wilson BMedSc, MD, MBiomedSc
- Mindi Yip Siow Hui
- Fadzil, A&W Malaysia
- Cazey Tan (Kar Can)

Special random appearance by :
- Rooty The Great Root Bear
- Chen Chow Yeoh, ICDM
- Mervin Ng

We were truly grateful to see our guests openly share their thoughts, experiences, and personal reflections.

Beautiful moments happen when people gather with open hearts and good food such as RB, waffles, coney and onion rings.

Thank you to everyone who made this episode so special~! 

#TheCEOcoffee
#TheCEOCoffeePodcast

Let us know what do you think of this episode? 😄

Nice toifie 🤭 thanks Fareez Shahfiqar Mohd Fauzi !

Human & Digital Intelligence Trainer | Keynote Speaker | No.1 Sales Content Creator (Favikon) | Helping Teams Grow through Entertaining, Educating, Empowering & Engaging Learning with DC Psychology & Neuroscience

View Fareez Shahfiqar Mohd Fauzi’s profile

I don’t toifie a much… but when I do, I toifie the best ones. 

Not gonna lie  for me personally, this toilet is fancy level next wei

The moment I walked in, I felt like I got transported overseas.
Different vibe. Different mood.
Even my daughter said,
 “Daddy, this is one of the best toilets I’ve ever been to.”
And honestly… hard to argue with that expert review. 

So Crystal Lim, I think we need a new category, can ah?

I already have:
✔️ Most Panda Toilet
✔️ Highest Toilet
✔️ And now… Most Arab-themed Toilet 

Design, ambience, and that unexpected wow factor all from a toilet.
Sometimes it’s the smallest places that leave the biggest impression.

Alright, over to you.

Anyone else knows where this toilet is from?
Or got other legendary toilets worth visiting?

taplio

Crystal Lim's Linkedin Analytics

Crystal L.

Performance ScoreCrystal L.'s LinkedIn Performance

Crystal L.'s Best Posts (last 30 days)

Ready to grow your LinkedIn presence?

taplio

.css-6ytdur{background-image:linear-gradient(284deg, rgba(39, 43, 72, 1) 0%, rgba(33, 47, 183, 1) 100%);color:transparent;-webkit-background-clip:text;background-clip:text;}Crystal Lim's Linkedin Analytics

Crystal L.

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Crystal L.'s LinkedIn Performance

Crystal L.'s Best Posts .css-1emoo84{font-size:var(--chakra-fontSizes-md);font-weight:400;color:var(--chakra-colors-gray-600);}(last 30 days)

Ready to grow your LinkedIn presence?

Crystal Lim's Linkedin Analytics

Performance ScoreCrystal L.'s LinkedIn Performance

Crystal L.'s Best Posts (last 30 days)